Market research is the first step to starting an e-commerce business or any business for that matter. You don’t want to go into a specific industry if it isn’t performing well long-term. You also want to make sure you pick the right location and target the right group of individuals.
You also must familiarize yourself with what is trending. Learn the demographics of online shopping. Who are the people shopping online the most? What age groups are they? Are they mostly male or female? Which industries are performing the best?
Once you have amassed all the relevant information, found out what is trending, and know what industries will be likely to succeed with the demographics, your next step is to pick your niche.
It is important that the niche you choose is likely to succeed, but it should also be something you’re passionate about and can stick to. When you’re passionate about something, it’s easier to communicate its value to others, because you know exactly what you like about it and what might deter others from it.
For example, if you choose to go into the health industry and you consider yourself a very healthy person, always checking new health trends and being consistent in your practices, then it would be a great fit for you because you could talk about it at length. People love transparency and when you’re passionate about something it’s very apparent to them. Your viewers can even see it online.
Step 3: Branding
Branding is the process of researching, developing, and applying original elements to your company so that consumers can begin to associate your brand with your products or services. Branding is what gives your company its own identity. It makes your brand unforgettable and encourages consumers to purchase from you. As consumers, we all know that our peers tend to purchase from brands they know or like, and branding can be the deciding factor for many when it comes to making a purchasing decision.
Creating a strong brand in today’s competitive landscape is more than just throwing together a bunch of shapes and colors. There are many factors associated with creating a strong brand, including brand positioning, a style guide which you use for color palette and typography, your logo design, packaging design, brand narrative development, and so much more which you can learn about by reading our branding guide.
When picking your brand name specifically, you want to make sure it sounds memorable to others, represents your industry well, and is optimized for SEO. And of course, you want to be sure it’s a name you love.
Your brand needs to be memorable and stand out above your competitors while evoking the feeling of trust and emotions. You want your target audience to truly enjoy the experience of your brand, beginning to end.
Marketing Checklist for Successful Data-Driven Businesses
Here’s a checklist to identify the most important features that your eCommerce marketing intelligence solution should include to ease your daily struggles with data, help increase sales and lower your customer acquisition.
Making a website is also a key factor for any online business. It’s crucial for SEO, it increases your online credibility and helps to create a good impression on your consumers. Just as a bathroom reflects a restaurant’s level of cleanliness, a website reflects a brand’s standard of quality whether that be in their service or their products.
Once you have your brand name on social media and your website up, the next step is to create content to promote the launch of your business. Choose a date for the official launch and utilize social media and your website to create anticipation in your consumers. That way once you launch, you already have people that are interested in your products or services.
This usually goes hand in hand with your website development process. There are many different e-commerce platforms, and some may fit your needs more than others. However, we’ll be highlighting as it is taking over and is a major giant in 2021 and most likely to only grow in popularity in 2022.
has one of the most visually appealing and clean user interface models. It’s quick and easy to set up and use, it’s mobile-ready, which is extremely important because nowadays since 2021, about 73% of all e-commerce purchases are done through mobile.
Using mobile devices for online shopping is only going uphill from here, as mobile devices are becoming a universal tool, it has 24/7 customer support, it’s extremely , has built-in SEO and marketing tools, and has its own payment gateway with a ton of benefits. Do you really need more convincing?
Step 6: Deciding If You Need a Solution
If your product is too big and is inconvenient to constantly ship on your own or even if your sales are too large and hard to manage on your own, your best bet is to invest in a solution.
This means that you enter a contract with the supplier where you handle the orders, and they handle the fulfillment. This is a highly effective method of business that also reduces your stress because you do not have to manage inventory or shipping. There are many platforms like , and much more that make it easy to access. It’s best to do your own research on prices and services they offer, to find the right fit for you.