The fact that a brand has a presence in social networks is no longer enough to make the digital marketing strategy a success, since it must be accompanied by the so-called brand content , which is a way to establish a nutritious and even emotional contact with the clients. In this way, we have something more to offer our target audience than the possibility of making a purchase . What is branded content and what is it specifically for? Sierra Leone Email List Brand content is also called branded content and is all written and audiovisual content generated to entertain and inform our audience of something specific, without the advertising or presence of our brand being the protagonist of the messages. In this way, you increase the trust that the potential client has in you and increase the positive image of the company.
It is a kind of added value to the information that users already have about us . For example, if your audience already knows that you sell food products, wouldn’t it be nice for this audience if you provided them with various tips on how to better use these items in their meals? You could do it with mini-videos on Facebook, quick and short recipes on Twitter, live streaming of a long-awaited recipe, and everything else you can think of. Advantages of making branded content Among the benefits of branded content, we can highlight the following items: Deeper knowledge of the community , highlighting preferences, expectations and other details of vital importance for the development of the next content. More extensive market research , since through the production of brand content, new points of arrival can be found for customers. Strengthening of the communicative style ,
since all the media in which we promote the brand must coincide in a style. For example, it is logical that a brand that sells urban footwear for young adults has a more “chic” vocabulary , while a commercial stationery distributor will be more formal without sounding stuffy. Positive increase in corporate image , since your followers will see that you are not only interested in pursuing them to sell them, but also that you care that they entertain themselves and take something more from you. It is the ideal opportunity to strengthen your spreads . Hong Kong lead To take into account between branded content and social networks Do not forget that, although there is a style that must be unified, as we mentioned above, it is essential that each content is correctly adapted to the platforms where it will be published .