When Instagram Stories were released to the public in August 2016, Snapchat had already been defined for 3 years as the pioneer social network in sharing ephemeral or temporary messages with its Snapchat Stories. But it is in March 2017 when the growth of the audience of this app had decreased considerably Instagram beats Snapchat By only counting the Instagram Stories feature, it can be said that this app surpasses Snapchat. Thailand Email List To this day, Instagram Stories has approximately 40 million more users than Snapchat. It is important not to forget that the two apps now compete to launch new features and even copy each other. Instagram Stories vs Snapchat Stories In essence, both apps and their features work the same way: Users and brands can post photos and videos that are only available for 24 hours. Videos can be up to 10 seconds long. Photos and videos can be personalized with drawings, emoji’s, geotags, face effects, and text.
Stories are public, unless you decide to make your Snapchat or Instagram account private. The two platforms allow users to search public stories and see what other users or brands are sharing. 6 reasons why users prefer to use Instagram Stories Greater reach The simple fact that Instagram has such a large user base ( 700 million , and this number continues to grow) automatically makes it an excellent Snapchat competitor. Better targeting Instagram is part of the Facebook ecosystem, which means that its ad and content targeting capabilities are the same as those of the robust Facebook platform. More traffic Another benefit related to Instagram’s large audience is the ability to drive more traffic to business websites and landing pages. In itself, social networks help companies increase brand recognition, and Instagram Stories also provide the ability to include links to web pages; in this way, it is very easy for the public to find brands and interact with them on their sites as well.
More visibility Snapchat and Instagram struggle to innovate and launch new features (and they end up copying each other). Snapchat created a Universal Stories and search bar to help users find new content and accounts to follow, and Instagram released its hashtag and location stories to do the same. However, there is an important difference between the two updates. Hong Kong lead More authenticity Snapchat’s strong point is found in the Search tab and in Stories, although many people have confessed to having a better, and more authentic, experience in Instagram Stories. Instagram users can easily switch from temporary content featured in stories to neat and carefully curated photos from the platform, as well as automatically scrolling through stories without receiving annoying publicity. Greater ease of use Perhaps the main reason brands decide to switch to Instagram is because it is easier to use than Snapchat.