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The public does not want to be invaded by advertisements every time they surf the internet. However, native advertising Czechia B2B List is a more because, as high-value content, it provides knowledge about a certain product or service in an educational and interesting way. Later, it is he who decides to contact that brand and the probability is very high: the degree of acceptance by users after being impacted with this format reaches 70%.

Banner ads are in clear decline, 53% more people see native ads compared to traditional display, whose acceptance has fallen from 9% in 2000 to 0.2% in 2012. Native ads are shared among friends and family members by 32% compared to 9% of banners, which increases the effectiveness of content advertising campaigns by up to 57%.

Most consumers trust native advertising more, this causes brand trust to increase to 82%. Its way of advertising and the warning given when dealing with this type of advertising meant that 71% of publishers never received any complaint about this format.

Future of native advertising
Native advertising is the future for online media, advertisers, and consumers. It respects advertising ethics, is broadcast in a non-invasive format and provides economic and well-being benefits.

To take advantage of this valuable niche that we find ourselves in online advertising, brands will have to increase their budgets and plan better campaigns, currently only 15% of budgets are allocated to content marketing.

For their part, publishers will have to better integrate content advertisements so that they do not interrupt the reader’s navigation, take care of ethics and be honest with the client.

If all this is fulfilled, the consumer will value this type of advertising for its service and will tend to consume more.

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