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What to Expect From E-Commerce in the Next Six Months

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What to Expect From E-Commerce in the Next Six Months

Now in 2021, the eCommerce industry is more competitive than ever.

As a result, brands are now looking to continue the momentum they saw in 2020 by monitoring the latest industry trends or seeking advice from an eCommerce advertising agency to gain traction, drive more traffic and ultimately increase sales. With that said, here are some of the latest emerging trends to keep an eye on.

A recent study showed that 20% of homes with a smart speaker use their speaker for shopping-related activities, from reordering their favorites, where they can find the cheapest deals, checking delivery times, and general reminders to purchase.

As an online store, you Laos Email Lists want to ensure that you optimize keywords and content for voice search activity to stay ahead of the competition. This includes long-tail keywords and considering the phrases users might speak when searching for or services.

Ensuring your recommendations are suitable, relevant discount codes, email and engaging with customers via video content are all tactics you can implement to help further the connection between your brand and your target customers.

Thinking Green
Today’s consumers deeply care about purchasing from a brand that cares about sustainability as much as they do.

So to engage with the rising -conscious customer, ensure your brand considers its impact on the environment. Promote your green business practices through your website and socials to show that you meet their expectations of what an eCommerce site should be doing in 2021 to help protect the environment.

Ecommerce Marketing Checklist for Successful Data-Driven Businesses
Here’s a checklist to identify the most important features that your eCommerce marketing intelligence solution should include to ease your daily struggles with data, help increase sales and lower your customer acquisition.

Customers’ assumption of shopping small or independent is that this actively supports entrepreneurship, and they will be purchasing a unique product. As a result, they expect to receive top-notch customer service as they buy directly from the business owners.

This trend is not dying anytime soon, with 37% of consumers who shop with independent businesses say they are doing it more now than they were

The AR Experience
As computer technology progresses, so does the online shopping experience. One of the biggest concerns customers with online shopping is not knowing the product first hand to comprehend its size and how it looks in person. With Augmented Reality technology, a brand can offer a glimpse of what the product looks like and create a much richer shopping experience for the online customer.

Some brands have already started implementing AR, allowing customers to have a personal shopping experience at home. So, if you are looking to stand out from your competitors, try implementing AR where possible to help engage with your customer truly.

There Is No Ignoring Social Media

 

So, whether you’re on the lookout for the next big eCommerce trend or figuring out how to maximize your online presence in an ever-changing landscape, we hope these insights have been helpful! But if you’re interested in taking this further, why not get in touch?

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