Every venture is marked by a lot of enthusiasm, countless projections and plagued with uncertain things at the same time. We can have the most beautiful vision of the universe but if we are not able to make it come true, that vision is useless. Therefore, it is very important to know and understand the best strategies to carry out a new business idea . Colombia Email Address Currently, no investor contributes any money for an idea that is only in our head. For this reason we must show that the vision we have devised is achievable little by little, and that in the end it can become quite profitable; especially in the online world, which is increasingly saturated with new proposals, changes and innovations every day. However, you have to be realistic, not pessimistic. When a new company begins its journey through digital marketing, it has a great challenge ahead; This is due to the fact that entering to market on the Internet can be intimidating, because we must rely on the experiences of the strategies applied by other companies. What is really true is that the key to the success of any business is having a presence on the Internet. However, this is not something that is achieved overnight; It is a process and as such requires a lot of dedication. In other words, materializing or crystallizing a new business idea is not easy, but it IS possible, especially for those of us who are passionate about everything we do.
Golden Rule: Think Big And Small It may sound a bit upset or even crazy, but it is not and we will see why. Every new entrepreneur is, by simple logic, totally in love with his business idea, and instead of focusing on the first steps he fixes too much on the final vision. Big mistake! It is not that thinking big is irrelevant, on the contrary, it motivates us to reach the goal. But the small details, actions, tools and strategies are what are adding points to achieve our goal. In that sense, you have to think big, but also think small. How is it possible? What must be taken into account? Perhaps it is a bit complicated to explain it in pure theory, so it is more feasible to do it through two clear examples. The first thing is to develop an idea locally . Facebook started as an application for students at Harvard University. Today, it is the largest social network in the world; This project was born focused on a small segment, the great idea of Marc Zuckerberg worked and grew at unthinkable levels, until it became what it is.
While thinking small to feed a new business idea translates into emphasizing functionality . So did the Mountain View giant , we mean Google . In the beginning they only had a search without ads, but they stood out for returning much better results than the competition; It was there that he took off to success. Design-Thinking, An Infallible Method When starting a new business we automatically become designers of our own company. Hong Kong lead So you have to think like a designer; that is, to use practical and effective methods to create and translate innovative ideas for our company. This is the Design-thinking plan , which applied to our field consists of understanding users and providing solutions to their problems. This method comprises five key steps for success, which should not necessarily be applied in a linear fashion; we can jump from one phase to another as it works for us, for the sake of reaching the end. Such steps are: Empathize It simply consists of putting ourselves in the shoes of our future clients. The best way to do this is by conducting an analysis prior to defining the identity of our business. For example, we can ask ourselves: What problem do we solve and to whom? Why would they opt for what I offer and not for my competition? How do we want to be perceived? These questions will lead us to achieve the proposed objectives, at the same time, they will help us to get to know our clients as a company.