Carrying out a giveaway on Facebook is one of the best ways to make yourself known to your audience , especially if you have just opened the space, but it is also an excellent way to retain your customers . However, Facebook is a bit strict with its rules regarding this and it is not surprising, since contests – like surveys and other interactive publications – generate a lot of organic engagement and much more if you allocate a budget to their promotion . Senegal Email List The truth is that many times you will see contests and sweepstakes that violate the basic rules of Facebook, as it may happen that the system does not detect anything. However, not respecting them leaves the door open to unfair competition, which can denounce your campaign and even penalize you by deleting the fan page. So to avoid it or reduce these risks, we recommend that you learn the rules.
In principle, it should be noted that you have to review the regulations section according to the country that corresponds to you , since sometimes there are certain specifications that vary by territory. Even so, broadly speaking, what you should try to comply with is the following: Make it very clear that it is the brand that is conducting the contest or giveaway, detaching Facebook from the responsibilities inherent to it, such as the awarding of the prize. Contests and giveaways should only take place on Facebook pages and not on profiles. Try not to require as a requirement to participate that the publication is shared by your followers and that third parties be tagged in the comments. Do not offer fraudulent products as a reward. You always have to detail in the publication the conditions and “fine print” of your raffle, that is, the age that the contestants must be, in which country / province / state they must reside and what you consider necessary.
Of course, your promotion must coincide with the general rules of the platform , that is, messages of hatred or discrimination cannot be promoted. Hong Kong lead To keep up to date with all the updates that Facebook releases in this regard, we invite you to check the Policies of pages, groups and events . What can I DO in a Facebook contest? Ask for specific likes and comments in the main thread. Ask for a clear answer, such as “Give this photo a title” or “What would you call our new product line?” Ask for photos with a brand product or with any other condition (content created by the user that can then be used on other networks, such as Instagram, as a thank you). Refer users to a page outside of Facebook, especially by a call to action. Everything that is not prohibited in the rules! Of course, keep the proposals simple so that there is not a portion of the excluded target.