Talking about Marketing Mix is to offer a concept that within digital marketing has the purpose of carefully analyzing the behavior of markets and consumers. Therefore, if you are starting a business or if you already have it consolidated but want to expand it, it is necessary that you know the ways you can (through this instrument) generate actions that help you retain and retain your customers by satisfying their needs. Bahamas Email List How? Through the use of all the tools and variables that are available to the marketing manager, to achieve the adaptation of the product, price, place and promotion to the digital context. It will allow you to precisely define: What needs do your clients have? What is the cost of customer satisfaction and what return will it give you? What distribution channels are the most convenient for you? How and in what media do you have to communicate it? Gone are the times when products were manufactured or services were reinvented to later try to sell them. It is a set of actions or tactics that a company uses to promote your brand or product in the market. It is made up of marketing strategies that aim to work with the four elements known as the four P. We refer to: Product, Price, Place and Promotion (Advertising). However, currently the marketing mix includes other elements that also start with “P”. In fact, they are considered as fundamental elements of the mix, these are: Packaging, Positioning, People and Politics. Despite this, it is mainly composed of four fundamental pieces, which create the image of a successful business. Remember that selling the product at the right price is the best way to do real good business.
The price, the place or place, the promotion and the product constitute the basis of what your company is about: Product As we said at the beginning of this article, a product is or should be an article that is built to satisfy the needs of a certain group of people; It can be intangible or tangible, since it can be in the form of services or goods. Each product has a life cycle comprised of growth, maturity and declining sales phases. To stay on top or move towards it, you may want to expand your current product mix by diversifying and increasing the depth of your product line. It is a vital component in the definition of marketing mix, because it consists of the amount of money that a client pays to enjoy it; And this in turn translates into the main factor that determines the benefit of your company for its survival. One of the best marketing strategies , which causes a notable impact, is to adjust the price of the product. Pricing is a very sensitive area, if your company is new and you have not established the brand name it is unlikely that your target market is willing to pay a high price; so you have to be very assertive Square or place As important as the price and the product itself, you have to place and distribute your product in a place that is accessible to potential buyers. How do you know? Understand your target market from the inside out, so you have the opportunity to discover the most efficient positioning and distribution channels that speak directly to your market. Promotion Thanks to the promotion it is possible to boost the recognition of your brand and sales.
Elements such as sales organization, public relations, advertising, and sales promotion come into play. The fusion of promotional strategies and the way you carry out the promotion will depend on your budget. As well as the message you want to communicate and the target market that you defined with your team. The renowned brand of communication devices Motorola , based in Chile, decided to implement online platforms and formats, with which they achieved greater reach and a more efficient investment; which was reflected in the significant growth in its brand metrics, as well as an increase of approximately 25% of its sales in that country. Hong Kong lead How did they do it? In order to consolidate its brand in Chile, Motorola opted for the digital channel, with dynamic messages and a fairly flexible strategy. One of the most notable aspects was the fact that digital marketing served to revalidate its impact on brand metrics, and to make Motorola remain among the most sought after options by consumers. Between December 2014 and March 2015, the Motorola Chile YouTube channel grew by around 51%. In addition, it obtained the highest views for a brand in the telecommunications category in that country. In addition to all this, derived from a study led by the company, they discovered that brand consideration grew 50% and purchase intentions rose 57%.