Surely it has happened to you that you receive the reports of the behavior of your website and you have noticed that it is not as positive regarding sales as you would have liked, right? Don’t worry, because you have the opportunity to boost your brand recognition even faster than bigger brands. All this due to certain strategies that help you triple this action, one of them is Remarketing . What does it consist of? It is a digital marketing strategy that allows you to track people who at some point visited your website and showed interest in what you offer, with the purpose of reminding them and offering them again the product or service that mattered to them. Anguilla Email List It is important because statistics show that very few buyers convert on the first visit to an online store, therefore the goal is to get them back. In other words, remarketing could be your star seller. When other strategies fail to convert a customer, remarketing will provide you with a second, third, and fourth opportunity to re-engage that potential customer. If you still cannot see how this strategy can help you, we make it easy for you with the following practical case: # 1 Imagine that Ana enters your website, where you offer shoes. Seeing your different options, he gets more and more excited to keep looking because he likes them all. # 2 The phone rings and she answers, logging out of the computer and leaving the store without buying anything.
# 3 This does not mean that the contact has been failed, because if you use remarketing you will be able to “track” her to somehow remind her that you are still there and that you once attracted her attention. # 4 You not only let him know that your brand / product / service is, through ads that follow him on social networks and the pages where he usually navigates; Instead, you give her a little push to motivate her to make a fatal decision. How? With a discount coupon. # 5 What follows is that Ana when seeing those ads will remember the shoes that captivated her, coupled with the offer you make leads to her finally deciding to buy them. Remarketing did its job! How to make your ad appear to the user everywhere? Easy, through cookies. Every time a person visits a website, cookies or code fragments are inserted in their browser. They assign the user an identifier, so that the ad platforms know who the user is and what page he visited, without collecting any confidential data. Thus, a list of users called “audiences” is formed, which will be key when you direct your ads to the user who was on your Website, who was interested in your product or service, to complete their registration process, subscription or purchase. If you do not have experience, it is recommended that you consult with a digital marketing agency so that the campaign is carried out effectively. Be balanced, so you don’t make the mistake of showing your ad to the same person too constantly; If this happens, you run the risk that your ad will be marked as spam and you will end up blocked. Don’t use the same ad for different audiences you have.
Make your campaign as personalized as possible, you will surely get better results. If you need help promoting your business on the Internet, contact us to schedule a consultation. We will help you formulate a plan that will grow your business. Keep track of your campaign, so you can see if it is working well or if you need to make changes to help you achieve your goals. The main platforms where you can do Remarketing are: Social Networks . Your ads will not appear on a website, but in the Feed or Stories of your accounts on Facebook, Instagram, Twitter or LinkedIn. Google Ads . Show your ads on other web pages in the Google network. Hong Kong lead Email Marketing . It is aimed at people who previously opened an email from your company, or who have already interacted by clicking on a link. It allows you to make the most of your return on investment (ROI). The reason is that this strategy makes it easier for you to reconnect with your most important goals, so it captures their attention again, so it moves them forward through the sales funnel. Keep your brand visible to users who have shown prior interest in what you offer. You will be able to keep it in the foreground of your target audience. You probably won’t get a sale right out of the box, but you will increase the chance that this audience will become familiar with your brand and come back to you. It allows you to segment in a personal and individualized way the audience to which you will direct your ads. It acts as a reminder of certain products and services, identifying the moment when a user needs to make the purchase. Allows cross-selling or cross-selling Boost your brand image Very valuable data can be obtained for marketing, it even provides reports on the performance of each campaign with objective data and in real time, since it is carried out from Google Ads. It has a very high conversion effectiveness.