The acquisition of online advertising spaces in an automated way in hundredths of a second is what is known as a programmatic advertising purchase. Opening a web page and immediately finding advertising about a product that has been investigated a few hours or moments ago is one of the Austria Mobile Database most notorious effects that consumers can perceive on what is known as programmatic buying Related Notes: 3 myths about programmatic buying The key to the digital advertising market will be programmatic buying How has the industry changed with programmatic buying?
The acquisition of online advertising space in an automated way thanks to the latest generation platforms in the media, supports, and networks worldwide in hundredths of a second and through a control panel, is what can be classified as a programmatic advertising purchase. In this way, it is possible to impact analogous audiences, instead of having to plan in advance, for example in the case of an advertiser, that their ads appear, depending on the sector, on Premium sites and media websites, blogs, etc. . related to your product.
Now, “thanks to these mathematical calculations, (500,000 calculations in a second) it is possible to know the uses, customs, tastes and habits of a specific IP, and if we know that you are interested in buying a vehicle, of a specific segment, we can impact him with advertising related, even if at that moment he is browsing a website for recipes, football or books ”, explains Rafael Perpiñán, CEO of Placebo Media. A trend that is only growing, in fact for the first time, this year programmatic transactions will represent in the United States, the majority of the investment of no digital search, reaching 52 percent, according to Business Wire. 7 websites preferred by Mexicans Advantages of programmatic buying
And this is due to the benefits of personalization of the advertising that each user receives, because “Through Big Data we can have such an exhaustive knowledge of the Brother Cell Phone List interests of each of the Internet users so that we know which is the best advertisement show each user at all times, and even choose the most appropriate channel ”, as Juan Sevillano, CEO of Rocket Fuel Spain points out, who adds that by finding the audiences predisposed to the advertised product or service, the ROI is increased.
In other words, this modality brings with it advantages of simplification, because there are fewer actors and processes involved in the purchase, of segmentation because the user and their interests are shown are targeted, of optimization by being able to exercise faster control over those sites that are giving the expected results and retargeting, to re-focus on the public that has shown interest but has not materialized their action. There are many valid reasons why Magna Global has estimated that programmatic advertising spending will grow globally by 42 percent next year.