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What is product localization in marketing and what is its relevance in an internationalization plan

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What is product localization in marketing and what is its relevance in an internationalization plan

Product localization is a process number france that demands a lot of organization, specialists and, above all, integration with Marketing. Especially if the company has internationalization projects or sells in different countries. When a brand reaches a good place in the market,  number france  it leaves fears aside and takes on the challenge and adventure of exploring new horizons. This is because markets are much more connected than they were decades ago thanks in large part to the development of technologies and digital transformation facilitating number france trade in different countries. However, adapting products to new markets or locating them in them continues to be a process that requires great challenges , and not developing it following best practices number france can lead to very negative results.

For this reason, in this content, we will explain in detail number france what product localization is and its importance to companies. Want to learn more? So, read on! What is product localization? This process is based on adapting or modifying products/services for new markets, which directly relates it to marketing . In fact, this work fits number france within the traditional concept of Marketing Mix . The fundamental element of this principle is the “P” for a product, as it establishes the way in which the number france offer and commercialization will develop. number france Considering today’s globalized dynamics, the product must be developed following the fundamentals of international marketing , number france which allow it to be positioned in new markets.

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Among other things, number france product localization takes care of overcoming the language barriers that jeopardize the successful launch in another country. For this reason, one of its main missions is to adapt all elements related to the target-culture , that is, from the place where it will be marketed. number france This includes translations as well as changes to the functionality and features of the product itself, as well as the design of specific marketing strategies.  number france  Importance of product localization Having strategies,  Hong Kong Lead  tasks and, in general, number france product localization projects brings great benefits to companies. The first one is that it significantly reduces the risks and uncertainties involved in exploring a new market, as this process involves research carried out by number france specialists in marketing and linguistics.

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