Digital advertising is constantly changing and the arrival of programmatic purchases offers new options for advertisers, such as the case of out-stream videos. We tell you what it is about and which are the two leading companies in this sector. Digital advertising is constantly changing and the Algeria Mobile Database arrival of programmatic purchases offers new options for advertisers, such as the case of out-stream videos. We tell you what it is about and which are the two leading companies in this sector.
Related Notes: What is inventory in programmatic advertising? 5 concepts you must know to learn about programmatic advertising How has the industry changed with programmatic buying? There are different types of ads in digital advertising that today can be divided into two fields. First, the in-streams, which can be pre-roll, mid-roll, or post-roll. That is, they are the ones that in the case of videos appear before the content, such as those that are so common on YouTube and have the skip button, those that appear in the middle or at the end.
In the case of the format, out-stream these are video advertising spaces that appear within the content, for example on sites or blogs, in the middle of the text. advertising videos Out-stream can also be of various types: those that appear when the user reads the text, those that appear between two articles, those that disappear when they finish playing, those that are part of the background, among others.
There are two companies that currently offer out-stream video programmatic advertising services: Teads and Virool. The first claims to be the Brother Cell Phone List one that invented the format and has the largest market share in the segment. For its part, Virool claims to have a network of more than one hundred thousand publishers, including some premium ones. Out-stream video advertising is increasingly popular and goes hand in hand with programmatic purchases in which advertisers and publishers carry out transactions through automated systems.