The OSEP methodology classifies the different types of media into: own channels, shared channels, earned media and paid media. usa numbers list Do you want to know how to use this model and what is its relationship with Content Marketing? So be sure to read this post! We have already listed countless times, in different posts here on the blog, the characteristics of Content Marketing and, among all of them, its ability to aggregate different types of media is one of the most outstanding. usa numbers list In this post, we will relate how this marketing strategy is able to create a convergence between media , highlighting each particularity of the OSEP methodology (owned, shared, earned and paid media). Then, we’ll present the consequences of this usa numbers list convergence mainly in relation to the user experience reinforcing the aspects that relate to content strategies. usa numbers list Follow up! What is OSEP Methodology?
In the marketing world, there are different types usa numbers list of media and one of the most common ways to classify them is through the OSEP methodology, that is, through the classification among own channels, shared channels, earned media and paid media . This model is widely used in media plans because it usa numbers list makes it easy to see the origins of each media , which can be very useful when defining the best ways to approach the target audience. usa numbers list Next, we’ll see how each of these channels work: Owned (own channels) With the various changes that have taken place in Google’s algorithms , more than ever its pages, such as websites and blogs , have to be constantly updated, in order to gain more visibility and authority from their audience. usa numbers list For this, it is increasingly essential that you publish content that is interesting, informative,
relevant and valuable to your audience. In this context, usa numbers list in addition to texts, you can promote other materials, such as e-books, webinars, podcasts and others, that offer your best ideas to your current and future customers. Hong Kong Lead In other words, own channels represent a possibility to create something that really has value for your audience . usa numbers list To be successful, it is increasingly necessary for these media to flee from excessively promotional and/or technical content that does not meet the needs and solve market problems or that are not directly associated with market challenges. usa numbers list Owned channels, therefore, need to be a basis for the company to create, publish and disseminate original content that is highly relevant to its context. usa numbers list Shared (shared channels) Getting people to share their own content is a huge challenge.