Gone are the days when websites that prided themselves on being serious and reliable filled their pages with annoying and intrusive advertising for the user. With the passing of time, it should also be noted that the average Internet user has been educated and today can perfectly interpret when an advertisement is such , Slovakia Email List arousing certain suspicion of it and obtaining the ability to “not see” said advertisement even when there, you can simply ignore it without making any effort. As if that were not enough, this situation worsened with the rise of advertising blockers , so digital marketers had to look for other ways of reaching the public and did so with the so-called native advertising, also known as Native Advertising .
What is native advertising? It is a type of advertising that is not interpreted as such by the recipient user. This occurs because the advertising itself is fully adapted to the medium that supports it , so it is part of the quality content of the sites. In these cases, the important thing is to highlight that the visitor is also notified that this is sponsored content , although the disappointment of their expectations is avoided by giving them what exactly they are looking for, that is, solutions that are potential conversions (sales or some other target action). Why does native advertising work? In principle because it completely abandons the concept of invasion to the user . It has an inserted message that does not act as a pamphlet and, for the most part, is related to the general theme of the medium in which it is distributed.
It also meets a series of essential requirements for the ad to be considered within the category of native advertising. Features of native advertising FORMAT: It can be content sponsored in its entirety (an article, a video on networks, etc.), advertising designed exclusively (aesthetically respecting the medium), content distributed by third parties and sponsored in some way by our brand. RESOURCES: Different communication strategies are often used to attract the user. Hong Kong lead In general, storytelling is a widely used technique to create native advertising. QUALITY: All content produced based on native advertising gives the user a bonus . They are often entertaining, attract attention through their narrative, or offer a solution to a specific query / problem.