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What is inventory in programmatic advertising?

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What is inventory in programmatic advertising?

When someone talks about programmatic advertising purchases, it is common for them to use the word “inventory.” We tell you what this term that is increasingly used in digital marketing refers to. When someone talks about programmatic purchases advertising, it is common for them to use the Russia Mobile Database word inventory. We tell you what this term that is increasingly used in digital marketing refers to.

Related Notes A year 10 billion dollars are invested in programmatic advertising How has the industry changed with programmatic buying? How programmatic advertising works in five steps The program purchases s are the hot topic in digital marketing. They facilitate the placement of advertisements on websites or apps thanks to automated transactions. Russia Mobile Number List

The inventory is the name given to the advertising spaces, these can be banners, videos, links, etc. Ad Networks are the companies responsible for connecting to internet sites with advertisers. There are two types of inventories, the premium, and the long-tail. The Brother Cell Phone List first refers to the most popular websites (publishers) with thousands or millions of visits every day.

Some examples of premium inventory might be the New York Times, CNN, or the top hundred places on the Alexa ranking. On the other hand, long-tail inventory is websites that do not have a large audience in a day but accumulate visits over time and are niche sites in which advertisers can reach specific audiences and segments.

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