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What is Dark Social and why worry about it?

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What is Dark Social and why worry about it?

Dark social is any volume of shares that cannot be measured by  australia mobile number database  traditional analytics methods. This content is protected by the encryption systems of the instant messaging tools. This means that every link shared in these personal conversations cannot be easily detected, even though it is important. australia mobile number database It’s always great to know that there are users sharing links from your site, whether on social networks or other channels. However, not being able to measure the precise volume of times this happens creates some unpredictability. That’s why there are more and more professionals worrying about the social dark . australia mobile number database One of the most important characteristics of australia mobile number database Digital Marketing is precisely the possibility of accurately monitoring the performance of strategies.

If this is not possible, looking for valid and australia mobile number database secure resources may be the best way to keep the measurement as it should be: detailed, full of numbers and capable of structuring ever more precise strategies. australia mobile number database Therefore, worrying about social dark is increasingly important for marketing teams. In this post, we’ll cover the subject in detail, going through the following topics: Read on to understand better! What is dark social? Dark social is a term designed to classify all link sharing metrics that cannot be tracked by traditional analytics tools . australia mobile number database As much as the name may refer to australia mobile number database something negative, that’s not quite the point. The only downside of social dark is, of course,

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that these are important social metrics that aren’t as easily australia mobile number database measured as other traditional ones. The term was created by Alexis Madrigal, a journalist who decided to study and debate the topic based on an important principle: are we really having access to all the volume of information that we australia mobile number database should have regarding our content on the web?  Hong Kong Lead  At least when it comes to sharing links, of course not. Messaging apps are at the heart of the matter The main reason this traffic volume is “hidden” is security. australia mobile number database When we talk about social dark, we’re mainly quoting links that are shared on instant messaging apps . In tools like WhatsApp , Facebook Messenger, Snapchat , australia mobile number database Hangouts and others like that, conversations are protected to ensure privacy .

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