Content marketing or content marketing is a methodology increasingly used to generate quality or value content that interests the public to build audiences and generate greater engagement. The main thing about this content is that it is not focused on advertising your service or product. More and more companies are joining the use of social networks to promote themselves, however not all know how to do it and end up failing in their intention to create a robust community that is interested in their value proposition. Guatemala Email List How to create better content marketing? Know your target audience To create a good content marketing strategy it is important that we know very well who the audience we are addressing is. If we do not know or do not have this information, it will be difficult to create content that meets the needs of our followers. In social networks, closeness is valid Social networks: A place, a space to socialize and share experiences. So always try to be human through social media and don’t look like an automated machine.

Interact with your audience through content that makes them participate and share with others, the goal is for users to feel an affinity with you because you look like them and that is where the secret is. Respond politely to questions from people who have taken the time to share with you. Similarly, make posts that contain inspirational, educational, and even comic messages. Social networks influence the purchase decision When you are preparing your publication schedule, avoid saturating it with content that is direct sales. If you do, you run the risk that your followers lose interest in you, generate a rejection and stop following you. The audience on social networks does not see this channel as a place only to advertise products, rather they see it as a means to obtain information about your company, brand or local and communicate with you directly without the bureaucracy of yesteryear. Schedule, organize and classify your publications Keeping an orderly schedule is a task that every community manager must do. This will be the only way not to lose the order of your publications and not to skip any day.

Remember that the presence in social networks is vital for any brand that wants to remain in the minds of consumers and maintain adequate levels of visibility and engagement. If we are not regular with our publications we are simply wasting all the effort we made in our campaign. Maybe you can help yourself with tools that help you make the publications automatically and scheduled in the hours that we have previously studied and where our audience is most active. Before publishing, check and check It is very important that before publishing any post, you verify that everything is written correctly and that the spelling and grammar are well adjusted. Hong Kong lead In the same way, if you are going to use photos that are not yours, check that they are not under an author’s license so that you avoid legal problems. Try using image banks like free pick or pixabay. Examples of effective content marketing Many are the companies that currently use content marketing to perfection, here we leave you two examples of accounts that know how to apply this technique very well and exploit experiences related to their niche through their blog without the need to sell directly. L’Oréal is one of the brands that has cultivated content marketing very well, offering beauty advice to its female audience through its blog on the web.