The Branded Marketing is a technique that is closely related to the so – called Content Marketing. It is a mode of communication similar to that of advertising that seeks to establish long-term emotional connections with its customers to promote a brand’s products and services in a non-intrusive way. In this way, what is sought is to fix the association of certain values and philosophies to the signature. For example, it is almost automatic to associate Starbucks with the hipster lifestyle or Caritas with the increase of energy to do sports. Togo Email List This can be transferred to any other brand you know, especially taking advantage of current trends towards healthy living and protecting the environment. Is Brand Marketing a new technique? Not really, it is decades old.
However, it is at present that it regained its importance due to the rise of internet advertising blockers. So, the World Bank emerges as a response to the new challenges that communicators face : Capture users’ attention in less time Respect the personal space of said users Provide relevant information through entertainment Because yes, entertaining is its main objective, unlike content marketing that only seeks to give added value in information to its products and then disseminate them in various channels. What is Branded Marketing based on? In storytelling , mainly. The ability to create interesting stories and stories around products is a great way to build customer loyalty and retain newcomers. This translates into a clear increase in engagement.
At this point there is something that should not be overlooked: The development of this type of content must be framed within a transmedia strategy . Why should you implement Branded Marketing in your strategy? First of all, because it is an effective means of reaching audiences that until now were inaccessible to you. Hong Kong lead On the other hand, it allows you to know more about the profile of your customers in order to adjust and segment each campaign better and better. In addition, establishing an emotional relationship with them will improve your corporate image and increase the chances that with a lower budget, vitalization will be faster and more impactful. Do not forget that a good video, for example, could well generate free repercussions in other media, thus expanding your message at all levels.