Although it is often thought that Blogger is not as sophisticated and flexible a content editor as other solutions, the truth is that its functionalities are more than enough to get started in content marketing. In addition, it has several advantages that can be very useful:
Create a new blog in minutes . If you already have a Google account, you can create your blog in a few clicks, choosing the name, URL, template and more.
It is very easy to insert advertising . Blogger is automatically integrated with Google , so you can use it to integrate advertising in various locations, such as the sidebar, header, or footer.
How to create a blog with Google step by step
The first thing is to create an account on Google to link it to your blog. Then you just have to follow these steps:
Click Finish and you are done! You will have immediate access to the main panel of your blog.
With just these steps you would be ready to start publishing. But before you jump in, I recommend that you take a look at two important things:
Design. You can use the gadgets for things like displaying the archive of posts, creating a list of blog tags, or including your profile on every page. More advanced users can also configure the look of the blog using HTML or CSS code for maximum customization.