The interactive white paper is considered a next step for us mobile no example leads that are inserted into a Content Marketing strategy. As it is a more in-depth material on a given topic, when united with interactivity, it can bring excellent results us mobile no example for those who apply it. The Content Marketing is a strategy that has been used by numerous companies to increase market share and authority, as well as educate the market about the product or service offered. us mobile no example Within a marketing plan , different materials can be used at different stages of the sales funnel. The most used are eBooks, infographics, videos and articles. White paper is also a type of material, but it lost space over time. Even though it has the power to inform the reader us mobile no example about something deeper, it is little used in marketing, generally being in more complex strategies .
However, the arrival of the interactive white us mobile no example paper has brought back this kind of format that can add many benefits to a marketing and sales strategy . What is an interactive white paper? To explain what an interactive white paper is, we first need to talk about what a white paper is . Think of a material that offers advanced content on a subject, containing a survey of the problems and the definitive solution in a single material. us mobile no example This is a white paper. The interactive white paper is, then, an interactive content format that raises the causes and solves a problem, us mobile no example involving the reader through interactions , that is, us mobile no example the content only advances if the user participates together.
It’s important to remember that the white paper us mobile no example delivers content generally in a more technical language and in a deeper way than other materials such as eBooks and infographics. Hong Kong Lead Maybe that’s why it is less used than they are. Another reason for the low usage is its main objective: to rescue prospects who have already accessed us mobile no example some content from the decision stage and, for some reason, did not go further. In addition, eventually, it helps to rescue people who were already customers of the company, but didn’t continue. The interactive white paper is a way to warm those contacts up again and generate qualified leads for the sale, known as SQL ‘s . What are the benefits us mobile no example of this interactive content format? us mobile no example The static white paper was seen by many marketers as “too boring” precisely because of its denser features.