Currently there are multiple tools that can help you “connect” with your target audience. But there is one that has gained a lot of prominence in the last year, we refer to the Webinar . It consists of an online event, which under the figure of a workshop, seminar or course becomes a meeting or presentation that takes place in real time over the Internet; Best of all, it connects people from all over the world! And it is precisely that the term webinar results from the combination of “web” and “seminar”, which results in an online seminar. Andorra Email List It is considered an effective marketing tool , thanks to its ability to break down physical barriers and immediate connection and interaction. Perfect for you right? Let us remember that before the digital age, and even before the pandemic that put many commercial activities on hold and forced physical distancing, physical conferences, face-to-face seminars and trade fairs were very common. But today, without a doubt, webinars are much cheaper and connect a large number of people (nationally and internationally) in the same event.
As part of a marketing strategy, it is on par with blog articles, infographics, or podcasts. Aims to attract, educate or delight potential customers; that is, to conquer prospects and leads. The webinar , if you do it with the guidance and support of a good digital marketing agency , can become a content that causes greater engagement in the public; since your value proposition will be higher and more concise than other classes of free access content Reasons to create a Webinar for your company They are the ones indicated for any company to grow in the digital environment. As they allow you to share the screen, you will get a total and immediate interaction; there, information is discussed, sent and received in real time. In line with the previous point, your users have the opportunity to intervene with questions in the chat, while you create virtual whiteboards to explain concepts. If you create a weekly or monthly webinar, you will increase the loyalty of your audience The applications used to create webinars are low cost, and in many cases ( Google Hangouts ) they are free. They require minimal organizational effort. with respect to traditional events or face-to-face classes. Why? It is not necessary to invest budget and time in the rental of premises, choice of food services, organization of transfers, etc.
If you use them with a certain frequency, it will position your brand as an expert on a topic. It can make you known to a target audience who may never have heard of you. You will gain a fairly qualified database. After the webinar, you can bring attendees into your sales funnel . It allows you to place calls to action, so you can keep in contact with customers, send them other content and even commercial offers. You can reuse the content. How? With the information you generate with it, you can nurture your blog and social networks with quality and different posts. Hong Kong lead It is used to create downloadable content, such as guides, eBooks, whitepapers, infographics or presentations. Creating a webinar is not a difficult task, but it is not something that you should take lightly, which is why it is important that you rely on professionals for this task. However, you need to know the main steps you would have to follow to organize one: Be clear about the information you want to share. Plan in what way you will transmit the information, if you will do it through slides, virtual whiteboards or just speaking. Determine if the attendees can send you messages at the moment or if they will be passive spectators. Learn the basic operation of the program that you are going to use to teach the webinar. Create the invitation code so that attendees can enter the video.