The definition of “Lead” varies depending on the marketing agency in which it is employed. Most of them interpret the lead as the action of a user to provide their data , either through a form or by responding to a message; For others, a lead can be any other action / response of the users to a message, such as a manifestation in a social network (comment, shared, like), since in general the reason for being of a lead will depend on the objectives that are have raised in the strategy . What is the quality of a lead? Continuing with the first definition of lead, the quality of the lead is the final conversion that they generate . Solomon Island Email List This means that the data provided by the user / potential customer in question could have been closed in a sale. So, keeping in mind the number of total leads generated and the number of transactions completed,
you can calculate what percentage of conversion you have in the campaign. What is a lead for? Beyond the obvious, which is the formation of a database, having the statistical information of the leads in front of a digital marketing campaign allows us to compare different factors that intervene in the strategies and access the real monetary value of a lead , On the other hand, it is valid to indicate that a first lead is decisive to do: Lead Nurturing : This means that each lead can be deepened using different techniques and new email marketing strategies, offering new content or bringing the product more directly with discounts or promotions. Lead Scoring : A score is assigned to each lead, especially when new ones are generated with Nurturing, to classify users within a scale as potential customers or not. The more a profile resembles our target audience, the more likely it is to go for a sale.
Types of leads First of all, we must answer how leads are obtained . Mainly, leads are understood as the reaction to quality content . This means that users are often able to give their data in exchange for something that is useful or interesting. For example, an e-book. However, this type of lead, which is the easiest to get, does not usually lead to a sale. Hong Kong lead Then there are the qualified leads , which are those that belong to visitors who have accessed your content on more than one occasion. This is usually used to get extra data that clarifies if they are really real potential customers. Finally, we find the qualified leads for the sale . The content at this point is more intrinsically related to the main product and therefore it follows that the user tends more easily to make a purchase.