Christmas is an important date for your company to position the brand , increase visibility, build loyalty and win new customers. This is a season that is an opportunity to increase conversions and establish an emotional connection with the people who follow your brand on social networks. An important part of the sales for the year are completed at this time. Netherlands Email List It is important that you adapt the content of your publications to the time and that you include Christmas trees, gifts, hashtags, filters, emoticons, gifs and other festive and creative elements. Christmas offers the possibility of increasing your sales and is when all Digital Marketing strategies must be aimed at attracting as many customers as possible. Preparing your Christmas content in advance plays a fundamental role in the success of your campaigns. It is essential to study consumer trends so that you give the consumer what they are looking for. Remember that as sales increase, so does the competition to attract buyers.
If you manage to connect with the emotionality of users and enhance your content on social networks through publications related to the season, your followers will be attracted by what you offer. The material you share on social networks should be useful for the consumer Improving interaction and optimizing customer service are one of the strategies that you can put into practice on these dates. What content should you publish at Christmas? At MKT Digital Marketing we tell you: Produce festive content before Christmas rolls around. Put a Christmas touch to your profile on social networks. The use of multimedia content is very important and the use of elements that awaken empathy in users. Use Christmas-related icons, infographics, tutorials, and images to add a touch of holiday to your social media profiles. Content matters. The information you generate must be useful to the user. We suggest that you post articles of interest, gift suggestions, Christmas videos that invite reflection.
Appeal to emotion in your publications. The posts, videos and images that you publish should entertain users and awaken nostalgia or positive feelings and have a call to reinforce values such as peace, sharing, love, family, union and friendship. Christmas is an opportunity to retain your customers. Offer exclusive discounts for preferring you and use social media to let them know. Create a Christmas contest to generate engagement and increase your followers. Hong Kong lead The contest must be related to your brand and must have Christmas elements. Make promotions on social networks and show your followers that your products are the perfect gift for Christmas. Offer discounts. Christmas is synonymous with giving. Give a discount coupon, create an animated card with special content for your customers. Create engaging content. With creativity you will be able to attract users and use calls to action to stimulate purchase.