Thousands of brands and companies use social media services in search of attracting more customers and generating more sales. We tell you what engagement metrics are and why they are important in digital strategies. Thousands of brands and companies use social media Cameroon Mobile Database services in order to attract more customers and generate more sales. We tell you what are engagement metrics and why they are important in digital strategies.
Related Notes: Know the different types of reach in Social Media Superhero cinema and its advertising on social media Is social media equal to social networks? 3 risks of confusing both concepts For a long time, metrics consisted primarily of knowing how many clicks were given to a link or content, but now engagement has become more important.
Primero, ¿qué es el engagement? Es el término que se le da a la interacción de los usuarios con el contenido en social media. Cada vez que alguien comenta, da like, fav o comparte está generando engagement. The metrics engagement are those which measure interactions. In the case of Twitter, they are replies, retweets, quotes, and favorites. In Facebook’s likes, comments and shares are measured. In Instagram, the measurement is of likes and comments.
Why is it important to measure engagement? Because that way you can know what content is successful and take it into account for your strategies. It also helps to know the profile of the target, demographic data such as age, gender, location, etc., it helps to better understand who we are communicating with. Marketers who work on digital strategies must know how to see the Brother Cell Phone List metrics and not just stay with the number of likes or shares, they must do a detailed analysis and work with, for example, conversation rates (number of posts between comments per post) and detect which content is the most successful and figure out why.