According to the study ” A Window into the Fashion Shopper’s World “, carried out by Astound Commerce, these are the 7 main expectations about voice searches:
Discover new products (mentioned by 47% of respondents). If you want consumers to find your brand and end up becoming customers, you have to be there when they seek to solve needs related to your brand, both in voice and conventional searches.
Add products to cart (43%). Good news: Consumers who search by voice are not averse to buying, on the contrary, this is an important part of their expectations. To attract them, you need to present your products in an attractive way and think about your strategy of offers, discounts and cross-selling.
Buy fashion products (37%). This sector is one of the most powerful within the sector, but it is not the only one that offers good possibilities around voice searches.
Add items to a to-do list (35%). Expectations about voice searches are tied to virtual assistants, and one of their main functions is to help people organize their lives. Think about what role your brand could fulfill to solve this need and thus add value for the consumer.
Replenish products (33%). Facilitating the replenishment of products is a great help to achieve repeat purchases. Ideally, the customer can order a new bottle of shampoo or their favorite lipstick just by giving a simple order to their assistant, or even have their phone automatically remind them when it’s time to order one of their regular products.
Personalize my experience based on my searches (25%). Increasingly, customer expectations include receiving unique treatment. Marketers have to be up to the task and have big data processing mechanisms and the means to automate marketing that make it possible.
Shopping with my friends (21%). One more factor that we have to take into account in strategies: social shopping , especially important in sectors such as fashion or makeup and in young users. It is not only possible to go shopping in a group in physical stores, but also to meet in a house and share the entire purchase process from the mobile using voice searches.