SEO On Page are those optimizations that we carry out within our website, hence the name On Site.
SEO Off page are those techniques that seek external optimizations and outside of our website, such as the Backlinks that we will talk about next.
Using Backlinks – What is it?
A Backlink (in some places it is called a “Back Link”) is a link that a website gets from another website. Backlinks in the prominence of a website in search engine results. For this reason they are considered very useful to improve the SEO ranking of a website. Search engines calculate rankings using multiple factors to display search results. No one knows for sure how much weight search engines give to backlinks in determining placements, however it is widely understood that they are very important.
Backlinks, on the other hand, must be natural. This means that a website must not use artificial ways (toxic links) to create backlinks to its advantage.
How to start getting Backlinks:
links These types of links –for me the most valuable ones- have a great weight in improving the web positioning of a page, since they transmit part of the authority of the source page to the destination page.
By establishing this type of link we are creating relationships with other web pages and we are making it easier for the Google search engine to identify the subject of our content more easily.
“No Follow” Links
Although No Follow Backlinks are characterized by not transmitting authority from one page to another, these types of links are more than necessary for SEO because they provide traffic and balance between Do Follow and No Follow.
Important: Google does not like artificial links and if it detects that they have a majority of Do Follow links, it is likely that it will impose penalties that will affect SEO.
use of backlinks
What are some – I share 5- of the ways to get quality backlinks?
Through Social Media tools
There are a large number of tools and social media pages with which you can get Do follow links and with great image and authority. The more Social Networks the better, to place links to the site from high quality and authority networks.
Google+, Twitter, Facebook, Instagram, all these networks may contain a Backlink, sometimes Follow, sometimes No Follow, to your page.
It seems very obvious, but it is not. If valuable content is made that solve problems and allow to deepen in certain areas, surely other websites will be linked in a natural way. Obviously, they must know beforehand – the metrics help them – determine what their audience is looking for to offer them quality content that interests them. At the agency – and I recommend them to do so – we do not leave anything to improvisation and we plan each of the posts we publish in advance. You will see the difference and the consumer will see the quality of the content with greater interest.
Locate quality forums and directories
In the network there are many forums and directories, but not all of them are valid for placing a Backlink to your page, far from it. In fact, quality directories and forums are the least, but they do exist.
You more than anyone know what industry your website or blog is in to find specific reputable link sites.
Replicating the backlinks of your competitors
It is the easiest way to get backlinks. The strategy to analyze other competitors who are well positioned in Google and review the links they have. And we do the same, that is, replicate those links. You will see how in a short time, the site begins to climb in the Google search engine.
Anyone with access to the internet can contribute material to Wikipedia, as it is an open source system. And you should never miss the opportunity to create a backlink on one of the most authoritative websites.
Therefore, look for an article that is incomplete and that can be improved by adding new information. Then add relevant information along with a referral link.
Getting backlinks pointing to our website is a long process that requires a lot of patience, research, and disclosure. Creativity, dedication and, above all, strategy, must also be involved, as they are the basic ingredients that will lead to generating high-quality and perhaps high-volume Backlinks.