The database for email marketing should be created with your company’s marketing efforts, and never purchased ready-made over the Internet. belgium phone number Have you considered purchasing the email marketing database because you thought it would be the easiest way to ensure better results ? If you’re a marketer or have a business, you’ve probably already received a promise of ready-made, verified lists to streamline the lead conversion process. belgium phone number So, we assume that you have been following the best practices of Inbound Marketing shared here for some time. So you already know the importance of defining your business persona , establishing the best content for your sales funnel, and all about your buyer’s journey. In your content strategy, you create an editorial calendar, belgium phone number designate a team of producers and reviewers, belgium phone number and assess whether the pieces meet the requirements of your strategy.
It also defines KPIs (Key Performance Indicators) to track results — open rate, number of conversions, click volume, for example. So, you hire an email marketing automation tool and pay a monthly plan, according to your project budget. Finally, you decide to put your strategy into practice. belgium phone number Who will be your leads? Are they properly qualified and rated to accept the type of content you intend to share? We’ve reached this belgium phone number stage and you don’t know what to do because you bought a database for email marketing? Find out now how to restructure your efforts for better results and why you should never use a database for purchased email marketing. Why should you not buy a list, but have your database for email marketing? What to do to create a belgium phone number strong email marketing strategy and get your own database?
Why should you not buy a list, belgium phone number but have your database for email marketing? Here’s why you shouldn’t buy a ready-made list, but create your own email marketing database for your company. The list does not include profiles compatible with your persona belgium phone number The list can even be verified, that is, it includes real Internet users, with consumption histories in your company’s direct competitors and access to websites and e-commerce’s . Hong Kong Lead But that doesn’t guarantee that it contains profiles compatible with the characteristics, belgium phone number anxieties, fears and needs of your business persona. This would happen in the most optimistic scenario, because in reality, what often happens are people selling unreliable lists. They often have missing, outdated or incomplete data, with wrong names, for example. In the worst case, belgium phone number you will be subject to the acquisition of email addresses illegally extracted from the web or deep web.