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Understand what podcast is and how to create successful audio content!

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Understand what podcast is and how to create successful audio content!

Podcasts are audio content divided into multiple all phone number list episodes that are made available on online platforms. Usually these episodes are in interview format, chat or individual recordings in which specific topics are discussed. The marketing audio revolutionized the digital market in 2019, this is because the consumer behavior,  all phone number list   which is constantly changing, requires companies to adopt new strategies marketing that are relevant to their behavior, such as creating podcasts. If yesterday reading a five-minute blog article was much more accessible than reading a physical magazine, today, listening to this same audio content can be more accessible than reading it. all phone number list We are inserted in a scenario in which consuming is fully all phone number list connected with technology, accessibility and practicality .

That said, podcasts appear as an option that all phone number list guarantees the listener’s connection to all these points. What are podcasts? Podcasts are a series of episodes recorded in audio and streamed online. These episodes can be recorded in different formats, the most common being interviews between guest and presenter and individual recordings where the presenter comments on a specific topic. Anyway, for any format, these programs all phone number list necessarily need a theme and someone to perform the presentation (commonly called hosts). Despite being available online, one of its fundamental features is the possibility of downloading the episodes to listen to them even offline . all phone number list In fact, the word podcast is the result of the junction of the words i Pod, referring to that this content is portable, and Broad cast , referring to that its transmissionall phone number list follows the same model as radio transmissions.

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Why make a podcast? Companies that adopt all phone number list Digital Marketing strategies are always updating themselves on how to adapt to the behavior, goals and pain of their personas. That’s why we’ve developed numerous all phone number list types of content that meet these criteria.  Hong Kong Lead  In Brazil, about 50 million people have already listened to a podcast program . This data points to a reality that directs content producers to this new market opportunity. The increase in all phone number list podcast audience, as well as the investment in the area and the emergence of platforms that host and distribute this type of content, can be considered excellent all phone number list indicators to start a podcast strategy.

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