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Top 5 Marketing Strategies for Beauty

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Top 5 Marketing Strategies for Beauty

Prior to the pandemic. Brick-and-mortar stores like Sephora or Shoppers Drug Mart’s Beauty Boutique dominated beauty sales with 85% of beauty products being purchased in person. Luckily. With a shift in consumer shopping habits. Particularly a shift to online shopping and the growth of e-commerce businesses since the beginning of the pandemic.

Newer and smaller brands

Have had the opportunity to grow their businesses and compete with more established brands Iran Phone Number Through digital marketing. Bugherd-campaign-dan-2022 Cosmetic and beauty brands play a major role in the e-commerce industry and there are many beauty and wellness trends in the e-commerce sector.

As of 2021. 87% of beauty shoppers spend

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The same or even more. Online than they did. In-person prior to COVID-19. And 57% of consumers claim. That over 1 in 4 of their beauty product purchases in 2020 were done with brands they had never bought from before. Top 5 Marketing Strategies for Beauty and Cosmetic Brands Bold x Collective understands the importance of marketing in the beauty industry.

 

 

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