The Search Engine Optimization ( SEO for short), which in Castilian translates as optimization for search engines ; is a tool used to optimize web pages. In recent years, it has become the number one ally of successful brands. Not for nothing is it considered one of the best online marketing strategies today. Therefore, if we want to promote our page or online business, it is important to know in depth about SEO ; and above all, keep up to date with trends and new changes that this tool has to have greater visibility in search engines such as Google, Bing or Yahoo! Because we know that it is not an easy task, it is recommended to seek support in professions on the subject, as in the case of the services provided by digital marketing agencies . Comoros Email List However, we have the right and duty to be vigilant about the steps that search engines take throughout the year and to soak up their updates. For this 2020, Google (the most used or consulted search engine around the world) has made certain variations as usual; so it is not easy to appear on the first page of your results. That is why in this article we will know an accurate and updated count of what we have to know about SEO , and based on this, apply the corresponding modifications to our strategy and avoid the loss of visibility on our pages. Promote a longer time of permanence of a user on the web To achieve this aspect, the first thing is to optimize the design. How? By keeping our website clean, orderly, and with standard writing, we generate trust and professionalism in our users and clients. It is also very important to constantly monitor the browsing experience, because the more intuitive our website is, the easier it will be for the user to find what they are looking for; and thus we will generate many more visits on our website.
Another viable action is to reinforce internal linking, in order to provide more valuable content that captures the attention of readers. Likewise, the search intention must be rigorously taken care of; be consistent so that the public finds in the content what is offered in the SEO title. Optimize How Fast You Load The Site Google grants the maximum recommended time for a website to load, approximately three seconds; after that time, most users get impatient. With the firm intention that this does not happen, and users end up abandoning the search result, we can apply the following: Make sure that the videos and images are as light as possible. In the case of the image, it is advisable to compress it; and if it is audiovisual, host it, for example, on an external server. Avoid the abusive use of plugins . Check if the hosting has a good infrastructure for its proper operation. Adapt Our Content To All Types Of Screens If the version of our website is the same for computers as for smartphones or tablets, we could be in trouble! Currently, both versions have very marked differences for the display of web pages, which in the long run affect the user experience of our users. Given this scenario, it is best to adapt our content, so that without slowing down it can load without problems; look widely valued by the Mountain View giant . How to do it? The best way to do this is by adjusting the font size, avoiding the use of Flash and taking care (as we mentioned above) the quality of the images and videos that we upload. Establish The Use Of Semantic SEO This aspect is closely linked to the exponential growth of internet searches via voice; This is because Google, through its Rank Brain algorithm, seeks to understand what our content says.
So to simplify this work, we could either use synonyms of the keywords or even use long tail keywords. Appear In Featured Snippets If we are looking to increase the online reputation of our business , we have to appear in the “box of results” that can be displayed at the top after starting a search on Google. The best way to achieve this is to be well positioned in the first places of the internet search engine. What Else Vital Thing Should We Know About SEO? Hong Kong lead Organic traffic, that which gives us a good SEO without having to pay money to the search engine to have access to a prominent position in the results; It is undoubtedly one of the most profitable sources to position the pages and businesses. Advances in SEO positioning are closely linked to algorithm changes in search engines. Being in continuous movement, we cannot lose track of them, an oversight would lead to serious consequences, and therefore, losses. If we do not actively work on our Search Engine Optimization, we could not only lose visibility and competitiveness; but also have less authority before our target audience. Why is it important to know about SEO? Currently, there are millions of pages, businesses, blog and articles uploaded on the web; but there are very few who manage to have greater traffic of visits thanks to their positioning and applications of strategies such as SEO. Having SEO means a significant increase in visits to your page or business on the web; you will also dominate over the competition, and in the end, visits translate into money. So SEO is not only important to sell but also to achieve a better organic positioning on the web; and the more visits your portal has, the more popularity it will have among search engines. Always remember that the user experience is the most important; So it seeks to ensure the first position in search engines through a keyword (keyword), improve and keep the information updated so that it gains the popularity of cyber users.