The Email Marketing technique , also known as emailing , has become one of the most used strategies in marketing campaigns undertaken by companies in recent times. Today, any company that wants to have a presence on the Internet uses email to offer its products and services. Contrary to popular belief, this practice has not died; It is one of the most important communication channels when it comes to interacting with our clients. Cabo Verde Consumer Email List The final objective of Email Marketing is to generate a greater volume of sales of our products or services. However, it is undeniable that it is also a valuable marketing strategy that gives us the opportunity to create quality content that allows customer loyalty . This marketing strategy has established itself as one of the most effective when establishing a meaningful and fast relationship with customers. At the same time, it helps to add value to the company, ranging from order confirmations to newsletters. Its application can be somewhat complex; but if we have a clear idea of all the tools that can be put into practice, in a matter of weeks we will be able to obtain very good results with this strategy. For this reason, we have put together this article in which we show some tips to boost a campaign through this technique: We must pay special attention to the design While it is true that there are highly relevant factors,
such as the day and time we send the mail, the content itself, etc. .; so is its design. In other words, our business newsletter must have substance and form to achieve the proposed objectives and attract more people. We could have done everything perfectly right up to the opening moment; But is the visual content of our email doing a good job? To be sure that this is the case, we must consider a series of elements that guarantee optimal results in the actions, and that these are balanced with the open rate; they stand out from them: Attractive titles They must be statements based on making an impact, that is, they must attract the attention of readers quickly. However, achieving this is not an easy task, but with practice and being open to improve it is possible to achieve them. The easiest way to get a truly attractive title is to “put ourselves in the reader’s shoes” and thus get to know what to expect. In this sense, we have to think like a user, ask ourselves questions such as: would we like to receive an email with a title like this? Is it boring or is it very simple? What would make us run to click on an email? If we answer these questions, we will have the necessary clues to know if the design of our email is well structured or not. Striking images In addition to the correct title, the images are other elements that cannot be missing. However, these cannot be in the email just because they are, but rather must be chosen with care because they are the complement of the text that we strive to transmit; so they must make a perfect duality, where the design is pleasant and invites to action.
The photos, images or illustrations contained in the email must be of an adequate size, not too heavy (so that the email can open without difficulty) and be in trend; in this way we will be able to captivate customers more effectively. We can use the format gifs, gradients, strong colors, 3D styles, double images, illustrations on photographs, among many other graphic resources to attract attention and achieve objectives. It is essential, truly vital to insert the logo in the emails sent; This is because it not only represents the image of our company, but is also the way in which users and potential clients will recognize us. In this case, the logo should be located at the top of the email design, so that it has greater visibility. Similarly, the logo must be appropriately sized so that it is not “too commercial”; the most advisable thing is that it does not have more than 200 pixels. Hong Kong lead It would also be ideal if it linked to our company website . Links It is necessary to provide customers with links, links or hyperlinks that direct them to our website, where they will find more details about what we are informing them in the email. These links must be positioned intuitively, so that the user can perceive it easily and quickly. It is also important that these links help us to sell. If we are willing to spread content marketing, they must do their job so that users are interested in our brand. Plan the sending frequency This task represents the cornerstone of an Email Marketing campaign . The key is not to abuse e-mails, because far from turning you into a potential customer, we can earn your rejection and drive you away completely.