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Why Digital Agencies Should an Automated Solution as Part of Their Offering

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Why Digital Agencies Should an Automated Solution as Part of Their Offering

As eCommerce, your job is to expand your online presence to all the platforms and Myanmar Email List marketing tools available. Email marketing should be an inevitable part of your digital marketing strategy in eCommerce industry.

It is one of the oldest but most effective ways to reach out to your target audience, send them the right messages, and get them to perform the desired action.

Naturally, you need to know how to write a quality and effective eCommerce email. Luckily, we’ve got your back.

Below you’ll find the 8 best tips for writing a killer eCommerce email every time, so make sure to keep reading. Let’s take a closer look together.

Focus on a Single Goal
Your target audience isn’t expecting to receive any emails from you, because they didn’t ask for any of them. That means they won’t be so willing to read your emails top to bottom.

There can be dozens of goals you could aim for:

Welcome new subscribers/shoppers
Offer a discount
Invite to check out your latest products
Share newest blog posts
Invite them to a virtual event
Whatever it is you want to achieve with your email, make sure it’s one goal per email copy.

Segment Your Audience & Personalize
Depending on the size of your eCommerce, you might have more than one target audience. Segmenting your target audience is important for writing personalized emails, so make sure to do so.

You’ll divide them into groups such as:

New shoppers vs. loyal shopper
Shoppers in Europe vs. in Australia
Contacts who opened your last email vs. those that didn’t
Based on the demographics, characteristics, or behavior group they belong to, you’ll be able to personalize your emails and create separate copies for each group.

This will ensure each group gets the information and treatment they deserve.

Ecommerce Marketing Checklist for Successful Data-Driven Businesses
Here’s a checklist to identify the most important features that your eCommerce marketing intelligence solution should include to ease your daily struggles with data, help increase sales and lower your customer acquisition.

Find Out More
e-commerce email tips
Write a Killer Subject Line
Let’s face it- if your subject line isn’t good enough, nobody’s going to even open your email and see what you have to say.

A great subject line is what makes the difference between the emails going to the Trash and those your audience actually reads.

A great subject line respects these basic rules:

 

It’s important that your target audience feels like your emails are designed especially for them, to be more willing to open and read them. You can get help from the e-commerce marketing tools to achieve great success for your e-commerce brand.

Respect Brand Personality

That means that in your emails you have to respect:

Brand tone and voice
Type of vocabulary
Writing style
When a person following you on Instagram reads your email, they need to feel like it’s the same person.

Yes, they see you as a person they’re getting to know better every day, so make sure you build your brand personality even in your email marketing efforts.

Write Concisely
As we’ve already mentioned, nobody has the time to read extensive emails with a lot of written content.

On the contrary, people will be willing to check it out and perhaps read the most important information you’re trying to share.

This is why you have to write concisely:

Make sure you’re providing instant value for your readers, and each segment of your email copy matters to them as much as it matters to you.

To make your email copies even more attractive and easier to read, you should organize their inner structure according to these simple yet effective rules:

Divide your email into paragraphs
Use subheadings
Create bullet points and lists
Use bold and italics
This will make your email easier to skim for specific information, and your target audience will be more willing to read it.

If you just send one huge chunk of text, you’re going straight to the spam box.

Include a CTA
A quality call-to-action should be an inevitable part of your e-commerce email strategy. CTAs are designed to urge and motivate people to perform the desired action and create a sense of urgency that is always welcome.

Include a CTA that is a clickable link or a button, taking your target audience straight to the landing page where they can perform that action.

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