It may sometimes be more important to understand why not to make this product than why to make this product, because the further you go down the wrong Three ways to judge path, the greater the harm.
Here, Andy provides three methods, and they are all inspired by reading the articles of several big names, including well-known business consultant Liu Run, product god Liang Ning, and car home Li Xiang. A big coffee, maybe you will be inspire by reading the article.
Does this product reduce transaction costs?
Transaction cost As mentioned in previous articles by Andy, it is simply the time and money cost that buyers and sellers have to pay in order to conclude a transaction.
Andy has the habit of running at night. One night, he saw several vending machines in the community. Recently, he has been wondering why this vending opportunity exists.
The first is demand. The vending machine solves the physiological needs of people: hunger, thirst, hunger, but the most obvious advantage of vending machines compared to supermarkets outside the community and nearby supermarkets is the Afghanistan Phone Number cost of time. When I run at night and feel thirsty , you can immediately buy a bottle of water from the vending machine to drink. Compared with the nearby supermarkets, the supermarkets outside the community have obvious advantages, and the time cost is relatively low.
Why do Meituan grocery shopping and Daily Youxian, which are popular recently, exist?
Compared with vending machines, supermarkets outside the community, and nearby supermarkets, the time cost is further reduce, which is a future trend. Nowadays, most young people basically use Meituan and Ele.me to order food. In the future, when they become the main force of the family, they may not necessarily choose to go to the vegetable market to buy vegetables or fruits.
Does this product hit the user’s pain points, refreshing points, and itching points?
1. What are the pain points?
The pain point is fear, and fear is fear. For example, when we are sick, taking medicine or going to the hospital is a fear of survival. We buy beautiful clothes, do plastic surgery, and do beauty treatments because of the fear of the passing of youth.
So when you make a product, you need to judge what the user is afraid of. And whether your product solves the user’s fear.