Pricing for a product or service is one of the most sensitive issues in the marketplace. However, it is possible to prevent the idea of putting together an effective quote from a digital marketing agency from becoming a headache. Today, one of the biggest challenges faced by digital marketing agencies is undoubtedly that of setting a price for the services they offer. However, these possible drawbacks can be simplified very easily just by following the steps that will lead us to know as a company how much we should charge for the development of a marketing plan , for example. Generally, optimal or quality services require very high prices. China Email Lists When we enter the world of digital marketing we realize that high-value content almost always requires expensive prices. This reason commits us even more to the clients who require our services. When we look for offers within this field, we must thoroughly and carefully examine each of the elements that enshrine the digital world. Not necessarily costs or prices that are well below global demand will drive quality content. So if you want to have a good service or optimal content, it is necessary to take into account that prices must be above the competition. Establishing them requires further investigation. What is a Digital Marketing Agency? Many people mistakenly believe that talking about a digital marketing agency refers to an advertising agency . But this is not true. The first refers to a company whose function is to offer products or services of advice and support in relation to the planning, implementation and control of marketing activities.
Whereas, an advertising agency is oriented to publicize a specific product, service or company, making use of traditional communication channels or also online. The digital marketing specialists, meanwhile, conduct market research, analyze opportunities and threats, develop marketing plans ; They also design successful marketing strategies and tactics, controlling and monitoring all the activities that are carried out. It is important to emphasize that those who work in an advertising agency position a product or service so that the potential buyer keeps it in mind for much longer. The latter highlights the four qualities of digital marketing: flow, functionality, feedback, and loyalty. The first refers to capturing the user’s attention and generating interactivity. The second is based on achieving easier and more intuitive navigation for the user; followed by gaining the key trust of the user for greater interactivity and, finally, strengthening that successful relationship and making it more lasting. The services of a digital marketing agency are essential today; For this reason, it is necessary to be clear about the fundamental role played by getting the price of the service packages offered by the agency right. Why? If the amount is set too low, it means low quality, so business growth could be affected or slowed down; This, in turn, will result in the agency finding itself in trouble at the end of the month to pay the bills. But if on the contrary, the price is very high, it will suffer a lot to close new sales; and therefore it will be easily defeated by competing agencies.
Against this background, preparing a good quote requires: Consider price as a strategy Basically, this refers to the fact that the setting of the price defines a large part of the business strategy , in such a way that it allows to have a clear vision of the financial viability of the agency . In this sense, it is worth mentioning that before making the decision, it must be taken into account that each client and each agency is in a certain context that defines them and therefore deserves to be carefully evaluated. The variables that influence the stipulation of prices and the formation of the sales process are very diverse. Among the main aspects is the true value of the service; where questions must be answered such as how much does our agency add to the client’s business? Hong Kong lead Or how much can they grow by having us as allies within their digital marketing strategies ? This will also influence the proper stipulation of the price of the services offered. Both the marketing agency and the client must be clear that price and value are two completely different things, although sometimes they are concepts that go hand in hand. Thus, we can ensure that the final price for the service provided is set above the total cost, which includes the appreciation of our services. If the client has a perception of value higher than the price of the service itself, we will be in tune with a win-win relationship ; where the client gets all the best from us, and we as an agency make profits as well as recognition and prestige. In other words, the price is something tangible that has the purpose of segmenting, positioning and defining the markets , and especially the objectives that are expected to be achieved. While the value is different between one person and another, because each one assigns different attributes, feelings and values to a product or service according to their own vision.