We have 2019 just around the corner and it seems that the trend towards digital is what will continue to set the path of marketing . But, before starting, do you already know what is the most important thing to keep in mind for your digital campaigns this 2019? For every marketing strategist, it is essential to be attentive to the changes that usually happen very quickly, it is also vitally important that the results obtained in 2018 are evaluated , even those of the competition and plan a calendar of activities and events so that nothing we take by surprise. Malaysia Email List That is why we have prepared this material so that you can start the new year repowering and with an armed strategy. Analyze the 2018 results This is an action that we cannot rule out at any time of the year, much less at the close of the 365 days of the cycle. Sitting carefully and with a clinical eye is vital to know in which aspects our strategy gave positive results and in which not so much. Only in this way can we be critical and improve.
Engagement , interactions, reaches, impressions, return on investment, among many other aspects are what we must evaluate when viewing all our work. It is also convenient not to neglect the competition , as we analyze ourselves, it is also important to keep an eye on the actions of our competitors. Evaluating them and seeing what worked for them and what didn’t will also help us improve ourselves. Fine-tune your strategies for 2019 Starting the year with plans and goals for 2019 is the best thing to do. Doing so will not allow improvisation and measures that may not be effective. In that sense, take your time to establish which are the weaknesses and based on them set objectives that are achievable in the short, medium and long term. Make an execution schedule Planning is vital when it comes to digital marketing and social media. Only in this way can we have a clear picture of when, how and when is the best time to launch our content.
Create a calendar with festive and promotional dates Dates are always important and especially if they are times when we can boost our sales and offer the public special offers and conditions so that they can purchase our products and services at a lower cost. Hong Kong lead An example is the world-wide known as Black Friday where the businesses reduce considerably the prices of their products. To get the best result from that, then it must be foreseen in our calendar when that campaign will begin to circulate. Remember that everything will also depend on the country where you are located since you are targeting the audience since many of the celebrations are enjoyed on different dates worldwide. With these simple recommendations you can schedule your work and be more efficient when executing the actions you want to achieve your goals.