Their forms of communication. It is, without a doubt, the main characteristic of a good showcase. It consists of avoiding the so-called “visual pollution”, that is, such a large number of products or elements in the window that it prevents it from fulfilling its main objective: to be a faithful reflection of what is inside the store. Therefore, it contributes to the customer immediately capturing the image of a shop window with minimal effort on his part. This same simplicity provides the company with an image of clarity, professionalism and competence.
Image of the store must represent the interior. So that just by looking at a shop window, the customer can identify. The kind of business he is going to enter and what kind of. Products and services he can buy or wait for inside. The latter is what is call positioning in marketing: the place that Lithuania Phone Number a product. Brand or service occupies in the consumer’s mind. Opportunity: investigation of the environment and particular dates. The planning of the showcase must be conceiv and the product must be chosen according to the different seasons of the year and as well as the dates indicat, maximizing the possibilities of selling at the most favorable times for it.
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Appropriate times than others to set up one type of showcase or another. Agents that influence the opportunity of a showcase: cyclical opportunities: in the sale of numerous products, sales increases occur at certain times of the year, such as christmas, valentine’s day, father’s or mother’s day, carnivals, etc., and this circumstance requires the assembly of certain shop windows . Also the statistics of certain brands or stores