Today it is not news that most of the traffic on the network is generated through mobile devices, mainly smartphones. The second most important bastion to get visits is the correct use of social networks. However, the crucial factor when a customer decides to buy from your site is its usability . The e-commerce is one of the most prominent in recent years and it appears, according to global trends published by reputable agencies economic activities, this behavior will continue to rise. Now, it is not only enough to open your online store, Tuvalu Email List but it is necessary to set up a whole marketing strategy around the venture so that it meets the established objectives and for this we must not forget the concept of web usability. What is the usability of a website? Basically, it is about the ease and capacity of intuition that a site provides in its entirety for the user . If the navigation in a portal is confusing and ineffective,
the user / client will end up leaving without completing the payment of the product and this is precisely what you should avoid. On the other hand, in addition to these economic losses (which are not only limited to the flight of buyers, but to the investment made in an obsolete design), you will have significant repercussions on your positioning in search engines, since both Google, Bing and Yahoo penalize in this way the sites with high bounce percentages. How do I know if my website complies with the principle of usability? The first step is to put yourself in the user’s shoes and navigate your site as if you were a customer . Then, you can answer questions such as: Is the purpose of the site understood? Is it clear to the naked eye what kind of products and services we trade? Is it easy to go from one link to another? Do the colors hurt the sight?
The second step, moving away from what is mere common sense, is to thoroughly analyze the statistics produced by tools such as Google Analytics. At this point, it is essential to interpret the behavior of users and detect which are the exit pages with the highest percentage . Once these shortcomings are identified, you can proceed to apply a restructuring plan tailored to these needs that until now were unknown to us. Of course, full load speed should be a mainstay . Hong Kong lead Special attention to the payment gateway One of the most defining moments of a sale, believe it or not, is the payment page. This instance should be as clear and brief as possible, not only for a matter of trust, but to not leave much room for regret. So the ideal goal is to minimize the number of clicks required to complete the operation . TIP: Don’t ask for extra data that could end up being tedious for the customer. You will already have other instances to get additional information.