different countries and, therefore, are subject to Cuba Email List disparate regulatory regimes. As is logical, this can complicate, in certain cases, the resolution of controversies associated with a certain contractual relationship. On the other hand, the privacy implications are undeniable. The massive processing of Cuba Email List data from various sources for segmentation purposes requires, at the very least, to question whether Cuba Email List the regulations are being complied with and, particularly, whether there is the necessary basis for legitimation and whether

against Osiris Luna and Carlos

the interested parties are sufficiently informed of Cuba Email List everything. that is done with your personal data. It seems clear that programmatic advertising, despite its inestimable added value, needs to take into account not only the RGPD, but also the upcoming developments: the Regulation on the respect of Cuba Email List privacy and the protection of personal data in the sector of electronic communications Cuba Email List ( ePrivacy Regulation ), whose final text was presented last February, introduces new features in relation to data

processing through cookies , and the Proposal for Cuba Email List the Digital Markets Regulation (which we analyze here ) and the Proposal of Digital Services Regulation ( here) also address issues that should be studied by the digital advertising industry. There is a lot of regulation whose entry into force is Cuba Email List expected in the short-medium term, and the impact it can have on the sector is great. We will have to Cuba Email List wait to see how the adaptation process takes place.