For all those of us who are lovers of social networks and also work with them, we always hope that in times like Christmas we can obtain the greatest amount of good results from our digital marketing strategy and that our brand can position itself among customers and on the competence. That is why we have taken the time to list what can be the best gifts for a community manager at Christmas from the point of view of their role as administrator of a community on social platforms. Create good content The contents in social networks can be considered as one of the fundamental pieces of any strategy or marketing plan.  Malta Email List In that sense, for a community manager it is essential to create pieces that generate emotions and that through them users want to live similar experiences. Starting from this, the idea is that the content produced by the community generates different actions in those who are consuming it. That is, it can be shared so that other people can appreciate it.

Another fundamental section that the network administrator wants to achieve is that the commitment between the client ( engagement ) and the brand increases considerably so that it later becomes a relationship that is maintained over time. Avoid crises and trolls A community manager is always in the hard work of maintaining peace and quiet in their community and Christmas is no exception. However, critical comments from a dissatisfied customer or a troll (a person who intentionally seeks to generate controversy) are the order of the day and we have to know how to deal with that. However, there are a series of actions that we can constantly use to avoid these types of negative situations and in the event that they happen, know how to handle them. We do not publish content that may give people the opportunity to act against us. Be polite, always stay calm and try to take him to another channel so that he can express his disagreement but outside the networks.

Let’s not be tempted to catch up with them, if we get to that point we will be in their territory and it won’t be positive for us. If we show that he is a dissatisfied customer, let us give him all possible attention until we solve his problem, but let us not emphasize a troll in solving it, he only seeks to disharmonize the environment of our social networks.  Hong Kong lead  In the worst case, let’s not forget that we have tools available to moderate comments, report users or even block them for inappropriate behavior. Feel free to use them if you feel like you can’t do anything more to control a troll. Gain customers who yearn for your brand This is another Christmas gift for community managers, to be able to win clients, followers or fans who really become ambassadors for the brand and who are totally willing to recommend it and even defend it. A brand lover is a consumer who only thinks of a certain brand when he needs to solve a need that is associated with a specific product category.