Programmatic advertising, based on algorithms that Comoros Email List automate digital advertising purchasing processes through bidding or auctions, poses some legal challenges that should be addressed. In this post we analyze what this type of advertising consists of, its advantages and the legal Comoros Email List aspects to take into account. Digital advertising has been undergoing changes of such magnitude in Comoros Email List recent years that they well deserve the title of revolution. The entry into the scene of Big Data has changed the way advertisers
Programmatic advertising, based on algorithms that automate digital advertising
advertise in the digital environment; It is no longer a Comoros Email List question of reproducing print advertising models in a new medium, but of making the most of the potential of technology to optimize the effectiveness of the advertising impact thanks, essentially, to the segmentation of audiences and the Comoros Email List automation of processes. What’s new? Programmatic advertising is based on the use of Comoros Email List algorithms that automate the digital advertising purchase processes using what is known as Real Time Bidding ( RTB , real-time
ad auctions or bids). Thus, human intervention is Comoros Email List minimized, so that it will no longer be the advertiser who will have to invest resources in looking for spaces that fit their needs, negotiate the conditions, provide the materials to the corresponding medium and evaluate the result of the Comoros Email List campaign, such as it was the case with traditional digital advertising. On the contrary, programmatic Comoros Email List advertising works in such a way that the parties involved limit themselves to establishing a series of parameters, according to
