Social networks have been, and continue to be, one of the best allies to promote, popularize and position any business on Google . However, it is a commercial strategy that must be injected with enough strength and naturalness, at all times, to achieve the proposed objectives. This time, this article will help us discover what is the key to success in Tic Took for brands . But what is Tic Took ? It is a social platform to create, edit and share videos between 15 and 60 seconds long; to which you can add music, stickers, filters and hashtags. Cayman Islands Email Addresses The most popular videos are those of a fun nature, which become viral quickly, reaching more people in less time. That is precisely one of the main attractions that Tic Took has for brands ; so it can be used for the rapid dissemination of your messages and the reach that the videos broadcast on this network have. To date, it has more than one billion downloads around the world, with a presence in more than 150 countries and available in 75 languages. Another reason to bet on this social network at a commercial level is that it allows us to work with influencers; as well as advertising in ways that are well accepted by the public. Those who have the best results are B2C brands , because with the user profile that Tic Took uses, its multiple actions can be taken advantage of. And what about B2B brands ? For now, Tic Took does not seem to attract this commercial segment, the app is mainly aimed at young people. However, it is only a matter of time before that target grows and, therefore, is relevant to B2B brands. How to take advantage of the benefits of Tic Took for brands?
Tic Took is an easy-to-use social network; that also does not require large productions and gives us ample opportunities to have a felt presence beyond the videos. For example, if we unleash all the creativity of our social media team , which results in original and fun videos on this social network, we can make our brand popular. One way to do this would be to create “fun” audiovisuals showing the brand’s products. But it would also be convenient and timely (and very feasible) to create challenges, encouraging our target audience to share the video with the brand’s hashtag. Another way to achieve popularity is to work with influencers, because millions of professionals and “celebrities” have huge audiences. So we just have to locate which of them is in tune with what we want to convey, and then implement a strategy that in the end will surely provide very good results for the brand and sales, above all. Now, regarding advertising, referring to the creation of campaigns or publication of ads is Tic Tosk’s best excuse for brands . To do this, they have four ways: Brand Takeover It allows us to appear as a brand on the home screen, every time a user logs in to the app. This means that at any time of the day, or night, the content we show can be seen by millions of people. Acquisition announcements can be through still images, GIFs, and videos with embedded links to landing pages. Top View It consists of promoting the brand from videos in preferential formats through the platform, with the purpose of attracting 100% the attention of users when they log on to the network.
In-Feed Video In this way, our advertising will appear in the feed, as if they were part of a Tic Took creator, in which we can include links that redirect users to the website of our products or services. In-Feed native video ads should be 9-15 seconds long with auto play and music included. This modality allows to give us visibility quickly, because it is about announcing challenges that go viral through the much used hashtags. Hong Kong lead It encourages user-generated content by asking them to participate in a challenge, something that is immensely popular on Tic Took and other social networks. Branded Lenses It consists of creating videos from filters, to boost the visibility and engagement of the business . It’s very similar to the AR filters that we find on Snapchat and Instagram, so it provides a great level of user engagement and could end up being a very popular option for us to push our messages as a brand. Examples of success Many are the famous brands that have experimented with Tic Took, obtaining more than favorable results. Here we will see some of them, to know how they have obtained a large number of followers: Red Bull . They show videos of the essence of the brand: sports and risk; from stunts on a bike to vertigo jumps on a skateboard. Mc Donald’s . Its franchise in Malaysia launched a challenge at the end of 2018. With the #BigMacTikTok slogan, users could let their creativity fly and dance using any of the “Big Mag songs”, a playlist designed especially for the challenge. The action was attended by more than 300 people, but in total more than 1000 videos were generated .