This week something very curious is happening in social networks, it is about the commotion that the controversial FaceApp application caused and continues to cause , a digital tool that allows us to visualize how we might look when we age from a current photo. Egypt Email List This controversial application went viral after hundreds of famous people worldwide decided to try it, check what their faces would be like with a few more years and then publish it on social networks so that all their followers could see the result. From there, and how the curiosity to glimpse the future kills us all, it went viral and millions of people in the world downloaded FaceApp on their cell phones.
FaceApp from a marketing point of view The fever for this software has made brands and companies take advantage of the trend to ride the wave of this current on a global scale, to be able to obtain benefits, produce content for their social networks and connect with their audience. A clear example is that of Netflix Latin America, undoubtedly the streaming television platform always knows how to take advantage of these opportunities in which a topic goes viral and they manage to quickly tie it to their content. Now, not everything is what it seems and several experts have already warned about the risks that the use of this to pp could have for the security and privacy of people . It turns out that the creator of this program,
Yaroslavl Gorchakov , has already been involved in the controversy of data theft in 2017 with other applications that helped people to beautify their faces by lightening the skin or placing other types of filters. The tirade is unleashed upon learning that this software indicated when downloading that it could be sold to another company and that the data collected from users should also be delivered as part of the transaction. Hong Kong lead This is a question of considerable scope if we think that although applications like these are free, in the vast majority of cases users pay for their use with information. And more importantly, in addition to the fact that FaceApp accesses confidential information from our phone such as contact and location data, there is also the record of biometric features. Too much information for one company.