Why is search engine optimization (SEO) important? Many business ask this question before deciding to invest in SEO services. Despite being one of the most widely used digital marketing services, some people are hesitant to use SEO for their business.
In reality, SEO is important because it benefits all businesses. Whether you are managing a small establishment or a large enterprise, you can use SEO to improve your web visibility and attract more customers. As more people visit your website, you can use this chance to earn their trust and convert them into customers.
Furthermore, research shows that approximately 93% of online experiences start with search engines like Google and Bing. Whenever someone wants to know more about a particular topic, they can use a search engine and type in a query.
If your website ranks high on SERPs, more people could discover your business, which is only possible with SEO. In that case, perhaps you should consider hiring a third-party SEO agency in Singapore to help you improve your search engine rankings and web visibility.
SEO is a long-term digital marketing strategy that requires a lot of time and commitment. It is the reason why outsourcing is a good idea for businesses. You could use extra help in managing your SEO campaign in the long run.
For example, white hat SEO follows search engine guidelines. The rules are laid out in the open, and all you need to do is follow them.
On the other hand, black hat SEO is the exact opposite. You will go against search engine guidelines and use unethical strategies, such as keyword stuffing and cloaking, to boost your rankings quickly.
Avoid using black hat tactics, as it will only put your website at risk of getting a demoted ranking. Google can give you a penalty and make it harder for you to rank higher on SERPs. Instead, only follow white hat strategies. It is the correct way to succeed in improving your online presence.
Besides white hat and black hat SEO, there are many other types of SEO. Here’s a list of the different types of search engine optimisation below.
On-page SEO focuses on optimising individual web pages for search engines. Anything that affects your page’s rankings is a vital part of on-page optimisation. You have to make sure each element of your website is well-optimised.
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Elements of on-page SEO that affect your site’s rankings include:
On-page optimisation is all about creating and optimising content for search engines and users. You can learn more about the importance of relevant content here in one of Google’s reports.
When crawlers find a , our systems render the content of the page, just as a browser does. We take note of key signals — from keywords to website freshness — and we keep track of it all in the Search index,” Google states on their website. But what exactly does this statement mean?
Google explains how its crawlers examine each vital element of a website, including keywords and relevant data. Because of this, it is essential to optimise your website by using relevant keywords when creating web content. You have to make sure that your keywords correlate with their corresponding contents.
Off-page optimisation is the opposite of on-page optimisation, in which it focuses on activities outside your website affecting your rankings. External website factors, such as social media posts and linking sites, are part of off-page SEO.
Link building is one of the most widely used off-page optimisation strategies by marketers. The objective is to acquire backlinks from other websites. This circumstance is possible if someone mentions your website in their web content, thus increasing your number of backlinks.
Other off-page SEO strategies include social sharing, which may not directly impact your rankings, but you can improve your online presence and raise brand awareness. Social sharing is also an effective way to direct organic traffic to your website.
Lastly, you have guest posting, another effective off-page SEO strategy that focuses on creating blog posts for other websites. In doing so, you can increase the number of backlinks to your website and grow an audience of readers.
Technical SEO is a bit similar to on-page SEO. It aims to improve every technical aspect of your website, including its site structure, XML sitemap, mobile-friendliness, speed, and security. All of these play a role in your site’s rankings, which is why technical SEO is essential.
Without technical optimisation, your website would not rank higher, even if it contains high-quality content. Think of technical SEO as a way to help search engine crawlers navigate through your website with ease.
Moreover, one vital aspect of technical SEO is ensuring that your website is free from any technical issues. Malware and 404 error pages are just a few of the factors that could negatively affect your search engine rankings. Make sure your measures are up and running, and inspect your website for dead links. Doing both of these should benefit your site’s rankings significantly.