The digital marketing is today, a key part of any strategy, not only communication per se but also sales. In Argentina, one of the most relevant gastronomy categories is that of breweries and craft beer . This market niche has a more than interesting annual growth rate, so the explosion of the appearance of new brands around this drink is not by chance. Sudan Email List However, along with this boom, an inescapable problem appears: How to publicize the product in the midst of so much competition? Traditional promotion is still valid for these sectors, but it is no longer enough . The offer is so great that reaching the target audience is no longer so easy. In this context, it is logical to find that more and more beer ventures are turning to the choice of a digital marketing agency to delegate this aspect, since they correctly deduce that taking the so-called digital leap is essential to break the ice.
Aspects of MKT Digital Marketing to consider for a brewery The strategies in the digital field have some variations and all of them could be applied for your project, although this is not recommended . Why? Because you diversify energy so much in different channels that, ultimately, the impact is lost and the surprise factor is wasted . In addition, not all strategies are the best for your project and it is also a risk, as it could generate the opposite effect to what you are looking for. So what do you do? First, a deep and exhaustive analysis of the niche must be done , including all the necessary details, going from the most general and basic to the most specific. Namely: General beer production method Own production method of beer marketed on the premises Historical and current situation of beer consumption in the country Map of beer consumption in Argentina Analysis of beer consumers segmented by sex, age,
eelationand purchasing power National brands present in the market with their respective differentials Imported brands present in the market with their respective differentials Differentials of the beers sold on the premises Brands served by breweries that are direct competitors Analysis of the moments of the day with the highest consumption With all this, Hong Kong lead we will have a fairly descriptive panorama to analyze the following steps, which make the identity of our brand, leaving aside the generalization: Brand work : Choice of name, slogan and logo redesign responding to what we want to convey to our audience , the identity itself. Is it a brewery that identifies with the rock wave? Are you betting on attracting after-office customers? Do you prefer a family atmosphere? Differentials: As we mentioned, the competition is very high, so prices do not move so much (except if they are products focused on the upper-class sector) and that is why each new brand tries to play with the difference in favor . What is different about this brewery from the rest? Why should your customers give it priority over the others?
