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The biggest lessons Netflix can teach you about digital marketing

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The biggest lessons Netflix can teach you about digital marketing

All this added value makes the company valued at approximately 60 billion dollars. Not bad for a company that is only 10 years old providing the streaming service. belgium phone number But why? It is obvious that quality service, good platform performance and charging a fair price for services are determining factors for success. But there is more.  belgium phone number  Netflix can teach valuable digital marketing lessons . In this article, you’ll see some reasons why this company is an example to be followed by any entrepreneur. Original content production In 1997, Netflix started its activities. belgium phone number At that time, the service functioned like a movie delivery service. That’s right, the consumer could request the rental of the film from his own home. Ten years later, belgium phone number the streaming platform was launched, more or less as we know it today.

But the company wanted more, and soon belgium phone number began producing original content. Today, this type of content represents about 40% of its collection . It sounds strange to say this, but Netflix also invests in content marketing . It works a little differently, as the product itself is responsible for capturing leads and conversions. belgium phone number But the truth is that the company also has a blog, newsletter and uses all the elements of inbound marketing, such as social media, email marketing and relevant metrics. In a peculiar way, it’s true. However, content production is something they do masterfully. With an enviable catalogue, they invest in the most diverse video formats. belgium phone number See some examples below: Series Perhaps this is the belgium phone number company’s strength. Sequential episodes use elements of storytelling , which retains the user.

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Some of the best known are Stranger Things, belgium phone number House of Cards, Marcos, Orange is the new Black and Black Mirror. Films Netflix also produces its own original films. Beasts of No Nation, iBook and Okra are among the most popular. Documentaries Some self-created documentaries such as Strong Island, One of Us and Icarus also appear on the organization’s list of best-known materials.  Hong Kong Lead  Animations As a major producer, belgium phone number Netflix also invests in animations, both adults and children. Some examples are Bootjack Horseman, Star Wars: Clone Wars, TURBO Fast, Voltron and Troll Hunters. documentary series A relatively new type of content, the documentary series use elements of reality in continuity, cases of Making a Murderer and The Confession Tapes. belgium phone number reality shows Netflix also bet on the trend of reality belgium phone number TV, with productions like Ultimate Beachmaster and Chasing Cameron.

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