Every day millions of people around the world search on Google to find out about restaurants, coffee shops or stores; in short, businesses or companies that satisfy needs that arise. Therefore, your brand has to appear on Google My Business . It is a platform that serves as a commercial profile, in which when a user searches for your business or similar businesses, you appear on Google on the first page (before the SERP) and also on Google Maps. In other words, it is a very useful tool to position your business locally and focused on conversion. Barbados Email List When we speak of local positioning, we mean that the moment a person searches for a business, those that are in your ratio will appear due to geolocation. Advantages of having a Google My Business listing Register the file Once you have created your listing on this platform, you have to optimize it for your type of business. It will also be necessary to keep it active and update it constantly, in this way you can offer accurate information to users to move to the conversion level. For this task it would not hurt to have the support of a digital marketing agency . You get more visibility Google is par excellence the most used search engine in the world, so it is necessary that you have a space in the search engine. No matter the size of your business, in Google My Business everyone has a place, being there provides a clear competitive advantage.
You have Geolocation If you have a physical business, you can geolocation it, that is, add its physical address. With this, Google will identify the users who should show your file in relation to the place where they are. Another aspect that most people appreciate is the use of images, and Google knows it. So the more photos you add, the more visibility you will get. It is not only a question of quantities, but of their quality and frequency. By posting photos of your products or services, showing the equipment or facilities, you gain a wide range of credibility for your business. You will be just one click away The best thing about digitization is that it breaks down many barriers and brings us closer and closer. By providing your phone number, customers who are interested in your business will be able to contact you from the same Google My Business platform . Take advantage of reviews or comments Thanks to the tools offered by this service, your clients will be able to leave reviews or comments about what you have offered. It will depend on you how to manage them, the ideal is that they are good or bad you answer them, so you will be showing a range of professionalism and concern for your business.
Measure the results This process is called monitoring, where you have the valuable opportunity to measure the results you get with this SEO strategy , based on the statistics offered by the platform. For example, you can get to know how many calls have been made directly from the Google My Business file, as well as the day and time; as well as knowing how many people have reached your file by the name of your business. Tips to optimize your business listing Create a good, complete and detailed profile. Make a description adjusted to your business, using keywords. Hong Kong lead I added a virtual tour, in case you have a physical business. I exposed all possible data such as the name of your company, address, telephone, email, hours. Answer the reviews, interact with your users. Keep the information up to date. Add images and labels. Add your website. Add your location. Inform about the news in the option “publications”. To close, always keep in mind that Google My Business is a platform that has become essential and ideal for those who want their business to be visible on the web. It has a good number of features and tools ready and ready to enhance your presence on the web.