What does this development mean in concrete terms for companies that spend part of their marketing budget on targeted ads? Will they still be able to rely on user data for targeted advertising? How can they prepare for a future without third-party Chile WhatsApp Number List cookies? Shift to first-party […]

This alternative, therefore, strengthens Google’s monopoly and gives the company full control over the collected data. In addition, Google still collects huge amounts of data through its other services. The anonymous data in the ‘cohorts’ is supplemented Cayman Islands WhatsApp Number List with service data, which allows Google to link […]

Federated learning cohorts (FLoC) Instead of tracking individual behavior, the data Google Chrome collects is converted into “cohorts” or categories of users (in our example, anyone interested in buying sunglasses). Such a category is further classified into Canada WhatsApp Number List demographic groups. Google can still sell targeted ad spaces, […]

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The iconic search engine (which has its own official verb and has an astonishing 92%), the Chrome browser (with a 69% market share), and other popular services (Maps, Gmail, Drive, Analytics… you name it). Google has data on practically every Cambodia WhatsApp Number List living soul. It is sometimes said: […]

Update from the Frankwatching editors: Google has postponed this update. View the new schedule. Why are third-party cookies being scrutinized? To understand why Google’s plan to do away with third-party cookies is groundbreaking news, you also need to Bulgaria WhatsApp Number List understand why those cookies are so valuable. For […]

From NFTs and Defi to CBDCs and Cryptocurrencies. He regularly gives keynotes about the possibilities, impact, and future of blockchain, web3 and all related developments, such as NFTs, Defi, CBDCs, Stablecoins, Cryptocurrency, etc. 65 articles Brazil WhatsApp Number List more about Jan Scheele Read more about Online marketing. While this […]

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Safe event environment At the end of this year there will come a time when enough people have been vaccinated and we no longer have to keep 1.5 meters away. But how do you ensure a safe event environment? A mandatory check of the corona Belize WhatsApp Number List passport […]

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The possibilities surrounding digital advertising are becoming more sublime every day, but nothing has yet been able to replace live contact. The non-verbal communication, on which trust relationships are often based and strengthened. A large study by Belarus WhatsApp Number List Forrester confirms this. We will therefore see a nice […]

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Nobel laureate Richard Thaler said, “If you want people to do something, make it easy.” Yet marketers and campaign makers often do the opposite offer a lot of information and content, give a lot of choices, want to make people think. Of course, with some Albania WhatsApp Number List subjects, […]

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