In the field of Focus on adding value to people’s lives , with consequences for advertisers who will have to adapt to an increasingly demanding and selective audience. Macroeconomic impacts , geopolitical tensions and misinformation overload represent challenges that will affect the digital landscape significantly. Finally, social platforms will continue to expand their role in…
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The main reasons why Italians visit and participate
The main reasons in conversations on social. Mia are to search for information, maintain contact . With friends and family and pass the time, all above 40%. Searching for inspiration on products and businesses to buy. Follows closely behind. The meta group .With whatsapp in first place, dominates the ranking of. Italians’ favorite social platforms…
Growth rates in recent years indicate
Growth rates in That the pandemic has increas the time people spend on social mia, with the typical working-age user spending more than 2.5 hours a day using social platforms. This represents the highest figure ever record. Additionally, social mia now takes up the majority of total time spent online, with nearly 40% of time…