Why Produce Content in your company’s digital marketing strategy, understanding the various content formats that may be being used to attract customers is one of the main points. Among these formats is the video format, which has shown success in the internet world. If you haven’t thought about including videos in your communication strategies, it’s…
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How video is used in marketing actions
It is already a reality in companies to work with sales videos to increase conversions. In addition, the video can drive people directly to purchases. Due to its effects, marketing in this content format has become fundamental to the strategies of any brand. This is due to the fact that videos have gained prominence in…
Sign up for Google My Business
Sign up for Google If addition to e-commerce, you have a physical establishment, this tip is for you. It is through your Google My Business registration that your store can appear with great prominence when its name is searched by users. When you use Google’s free platform, information about your business will appear in a…
SEO Tips for ecommerce
The dispute between companies, products or services in the online space is quite fierce. After all, attracting new customers, standing out in searches, are the main objectives of those who want to succeed in the business. Therefore, investing in SEO for e-commerce has proven to be the right path. I believe you already understand the…
Link Building Strategies For Blogs
If your idea is to integrate a blog or website through SEO actions, link building strategies are among the best ideas for this purpose. However, it is a strategy that requires care and knowledge in its use. Thus preventing the result from having the opposite effect. Therefore, it is this step-by-step that we are going…
Digital Marketing Tools for Entrepreneurs
The number of digital marketing tools has grown considerably in recent years. An increase that follows exponentially within digital marketing. On the other hand, this growth has made it difficult for entrepreneurs to identify which ones are most viable, in order to meet the dynamics of the market. Thus, there is no doubt that any…
How to Optimize Email Marketing in Digital Strategies
Email marketing in digital strategies is one of the big bets of the moment in Digital Marketing. Therefore, it cannot be overlooked as a form of communication or, to put it bluntly, sharing content with your leads and customers. In addition. Everyone knows that strengthening the relationship, within the current scenario of purchasing relationships, is…
How to Sell More on Black Friday 2022
This is a scenario that requires a good positioning of companies when turning to the online market, if you want to continue with a good flow of sales on Black Friday 2022. Thus, Black Friday is considered one of the most important dates for retail sales and, therefore. The most representative for online commerce in…
Product categories that sell the most in this period
Among the most sold products on Black Friday are: smartphones, televisions, small appliances. Computer products, household appliances, clothing, books, games and toys. Important facts about Black Friday Black Friday is synonymous with real discount As soon as it was introduced in Brazil, Black Friday aroused many doubts in the consumer. Thus, it was common for…
Most Relevant Types of Ads in Digital Marketing
When talking about digital marketing ads, what comes to mind are the services offered by Google and Facebook. This is because these tools are widely used in the market and have a worldwide reach. However, it is worth noting that the effectiveness of your ad delivery is not only related to the platform you use,…
Invest in responsive design for mobile
Brazil is part of a global trend. Google has already announced that mobile searches are more expressive. Within this context, the company modified the algorithm of its search engine. This will bring negative results to the site, including causing many possible interested parties not to return after this negative experience. Mobile-optimized sites come first. Responsive…
Inclusive marketing needs to design campaigns that align with diversity
Always think about diversity. Inclusive marketing needs to design campaigns that align with diversity, far beyond just skin color or gender, but with a focus on people with different backgrounds and stories. Consumers take brands’ commitment to particularities very seriously. But be careful, inclusive marketing is not easy to do. A campaign like this requires…