The fast-food restaurant chain Taco Bell has been seduced since 2013 by the ephemeral messaging application Snapchat for the dissemination of advertising campaigns; now announced the creation of a team made up of a couple of Millennials to create “Stories” of the Switzerland Mobile Database platform three times a week.
Related Notes: Taco Bell and Pizza Hut will remove artificial colors from your food Michael Jordan announces brand new Snapchat store What community managers and brands need to know about the new Snapchat update Taco Bell tries to keep current brand through tools Social Media and language that can be understood by users of these platforms with the introduction of people are communicated in real-time and offer content well thought accompanied by emoji, an essential element of the message for the current generation. In other words, the American chain is trying to capture the attention and keep it off the new consumers with greater purchasing power: the Millennials.
In 2014, Snapchat was one of the fastest-growing apps on the market at 57 percent compared to 50 percent for Facebook Messenger and 43 percent for Instagram, which recently allowed the introduction of online advertising and Pinterest. Despite being one of the Brother Cell Phone List pioneer brands in making use of the App in marketing matters, it has not reached the projection of other firms such as Pepsi or Starbucks that have been announced on the platform. In any case, it should be recognized that the initiative by Taco Bell by paying special attention to this communication link that is becoming indispensable between the brand and the consumer, revolves around knowing and better understanding the needs of its target.